1. NYE at The Modern with Belvedere Unfiltered Alexis Brock – New York
Date & Location:
December 31, 2013
Belvedere Unfiltered offered as the vodka pairing to the restaurant’s caviar service.
Action:
Met with Spirit Buyer, Erin Jameson to discuss NYE programming.
Decided upon using Unfiltered as the vodka of the holiday season on the caviar cart.
Conducted joint staff trainings with buyer on both Belvedere Unfiltered & food matching with caviar.
Objective:
Increase sales in a top NYC On Premise account.
Showcase Unfiltered in white glove service with Beluga caviar.
Results:
48 of Unfiltered purchased since Nov. 1st
Over $5000 of caviar and Belvedere Unfiltered sold.
Picture 2