1. CONFERENCE 2012 REVIEW OF THE YEAR

2. DISTRIBUTING AN AVERAGE
58 TITLES
DISTRIBUTING AN AVERAGE
2.4 MILLION
COPIES PER ISSUE
OVER
17 MILLION COPIES
PER YEAR

3. GROUP TURNOVER 2010 £4,328K (+4.08%) 2011 £4,331K (+0.04%) 2012

4. GROUP AVERAGE REVENUE PER MAGAZINE
2010
£13.7K (+3%)
2011
£13.6K (-0.7%)
2012
£14.1K (+3.7%)

5. Total Advertising Revenue UK First Half 2012 vs 2011
Q (£m)
% share
Q (£m)
% change
Internet
1,323.2
35.9%
1152.3
32.4%
14.8% TV
1,076.2
29.2%
1031.1
29.0%
4.4%
Direct Mail
554.5
15.0%
404.7
11.4%
37.0%
Regional Newspapers
326.0
8.8%
378.1
10.6%
-13.8%
National Newspapers
349.6
9.5%
389.0
10.9%
-10.1%
Magazines
225.1
6.1%
253.3
7.1%
-11.1%
Consumer magazines
146.7
4.0%
153.4
4.3%
-4.4%
B2B magazines
78.4
2.1%
99.9
2.8%
-21.5%
Out of Home
229.5
6.2%
208.9
5.9%
9.9%
Radio Total
112.5
3.0%
102.9
2.9%
9.3%
National Radio
73.9
2.0%
67.7
1.9%
9.2%
Local Radio
38.6
1.0%
35.2
9.7%
Cinema
47.9
1.3%
38.7
1.1%
23.8%
Total Adspend excl DM
3,690.0
100.0%
3554.3
3.8%
Primary Times
2.6
0.1%
2.5 4%

6. Total Internet Advertising Revenue UK First Half 2012 vs 2011
Q (£m)
Q (£m)
% change
MAT Q (£m)
Display*
333.4
298.9
11.5%
1,276.7
14.1%
Classified**
989.8
853.4
16.0%
3,797.7
16.4%
Recruitment
65.3
61.3
6.5%
250.2
6.1%
Online specialists
45.4
41.4
9.7%
173.9
9.4%
National Newspapers
6.2
5.2
19.2%
23.2
12.6%
Regional Newspapers
13.8
14.6
-5.5%
53.1
-5.2%
Other Classified ***
924.5
792.1
16.7%
3,547.6
17.2%
Search
778.9
657.1
18.5%
2,976.6
17.5%
Total adspend
1,323.2
1,152.3
14.8%
5,074.3
16.3%

7. AVERAGE REVENUE BY ISSUE (for the entire Group)
2010
2011
2012
FEBRUARY
EASTER
SPRING
SUMMER
B to S
OCTOBER
CHRISTMAS
11.0
15.1
12.3
18.8
13.8
13.0
11.6
10.6
15.0
11.9
17.9
14.1
13.3
13.5
11.3
15.0
14.4
18.2
14.6
13.3
12.2

8. AVERAGE REVENUE BY ISSUE (6 ISSUES) % +/- on previous year
2011
2012
AVG
FEBRUARY
EASTER
SPRING
SUMMER
B to S
OCTOBER
CHRISTMAS
10.8
15.4
11.8
18.5
14.3
13.7
12.5
11.4
15.2
13.6
18.5
14.6
13.4
12.3
+5.5%
-1.3%
+15.2% 0%
+2%
-2.2%
-1.6%

9. COMPARISON Year on Year Top 10
2010
£1,608K (+6.2%)
2011
£1,656K (+3%)
2012
£1,727K (+4.3%)

10. COMPARISON Year on Year Top 20
2011
£2,681K
2012
£2,796K (+4.3%)

11. 34 MAGAZINES INCREASED TURNOVER IN 2012
Avon
Belfast
Berkshire
Cambridge
Cardiff
Cheshire
Cornwall
Devon
Dorset
East Anglia
Edinburgh
Essex
Glasgow
Gloucestershire
Hampshire
Hereford & Worcester
Hertfordshire
Lancashire
Leicestershire
Lincolnshire
London East
London South
London SE & Kent
Merseyside
Newcastle
Nottinghamshire
Somerset
Sunderland & Co. Durham
Surrey
Teesside & Cleveland
Yorkshire North
Yorkshire West
Ireland South East
Leinster
BLUE = INCREASED IN RED = ALSO INCREASED IN 2011
GREEN = INCREASED IN 2012, 2011 & 2010

12. 8 MAGAZINES WERE WITH £5K OF THEIR 2011 TURNOVER
Bedfordshire
Buckinghamshire
Derbyshire
Dublin
Fife
Oxfordshire
Staffordshire
Yorkshire South

13. MAGAZINES THAT INCREASED THEIR TURNOVER EVERY ISSUE IN 2012
Cornwall
Nottinghamshire
Teesside & Cleveland

14. MAGAZINES THAT TURNED OVER £100K +
Avon
Berkshire
Cardiff
Cheshire
Devon
Dorset
East Anglia
Essex
Hereford & Worcestershire
London South
London SE & Kent
Newcastle
Surrey
Sussex
Tees & Cleveland

15. TOTAL ADVERTISING REVENUE FORECAST 2012-2013
2012 (£m)
% share
% change 2012 vs. 2011
2013 (£m)
% change 2013 vs. 2012
Internet
5,339.0
36.4%
11.6%
5,816.9
38.1%
9.0% TV
4,130.3
28.1%
-0.7%
4,297.6
4.1%
National papers
1,431.2
9.7%
-5.7%
1,424.0
9.3%
-0.5%
Regional papers
1,294.6
8.8%
-10.4%
1,248.9
8.2%
-3.5%
Magazines
922.6
6.3%
-6.2%
912.9
6.0%
-1.1%
Consumer mags
569.1
3.9%
-2.0%
572.1
3.7%
0.5%
B2B mags
353.5
2.4%
-12.3%
340.8
2.2%
-3.6%
Out-of-home
930.2
5.0%
942.9
6.2%
1.4%
Radio*
447.5
3.0%
4.8%
458.5
2.5%
Cinema
185.3
1.3%
8.1%
182.5
1.2%
-1.5%
Total Adspend excl DM
14,680.6
100.0%
2.1%
15,284.2

16. COMMENTS FROM RUSSEL WARNOCK
Took 10% hit on Public sector BUT
Dragged ourselves back to 2010 levels.
Public sector cuts have forced advertisers to be more selective – so has helped us
Optimistic about 2013

17. COMMENTS FROM ANDREW RILEY
Tough across the year – worse towards end
Reduced public sector
Clients want more bang for buck
Think 2013 will show little growth
Crucial to add digital elements

18. COMMENTS FROM LINDA EDWARDS
Great year +23% across all titles.
Planning is vital to success. Start in Dec!
Welcoming cross platform packages

19. COMMENTS FROM BELINDA HARMAN-CRADDOCK
Budgets were tough this year – found it hard BUT
Finished slightly above last year
Optimistic for 2013.

20. COMMENTS FROM MARIE O’REILLY
Really tough year
Great start but faded badly resulting in very poor last quarter. I will finish up same as last year.
I think next year will be the same as this year – no worse.

21. COMMENTS FROM LINDA STURROCK
All issues except BtoS increased year on year.
PT Star Awards brought in new advertisers
Agency Spirit Media booking more volume than when client was direct.
Social media playing a big part in increased awareness
Confident we can improve further next year

22. “Things to do at a place near you”