1. EUROSTAT ON SOCIAL MEDIA
Baiba GRANDOVSKA Press Office
Luxembourg, 24 April2017

2. 2.8 bn people were using social media by the end of 2016 (up 21% from 2015)
Europe: more than 400 million users, 85% on mobile
Eurostat data on the EU: Participation in social networks 2016, % of population 16-74: EU 52%; highest DK (74%), SE (70%), BE and UK (69%), lowest SL (38%), FR (40%), IT (42%).
Interaction, not bradcasting. You choose whom to listen to (trust).
©xkcdComic

3. Most popular social media sites
Facebook (1.1 bn estimated unique monthly visitors)
YouTube (1 bn)
Twitter (310 mn)
LinkedIn (255 mn)
Pinterest (255 mn)
Google Plus+ (120 mn)
Tumblr (110 mn)
Instagram (100 mn)

4. Eurostat Twitter

5. Eurostat Twitter Contents: Eurostat news and announcements
news releases
news items
other new Eurostat products, e.g. infographics
events (e.g. conferences, presentations)
some (selective) contents that interest specialists/heavy users, e.g. innovative projects

7. Eurostat Twitter

8. Eurostat Twitter

11. Eurostat Facebook
Account name: Eurostat Open 11 January 2017

12. Eurostat Facebook

13. Eurostat Facebook
Informative and entertaining contents that general public can relate to:
Publications
Visualisations
Articles
Statistical literacy products
Some innovative projects/events that could appeal to non-specialists

14. Eurostat Facebook
3 April:
2.8K page follows

15. eurostat-pressoffice@ec.europa.eu baiba.grandovska@ec.europa.eu
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