1. Social Enterprise and Other Social Commerce Topics
Chapter 9
Social Enterprise and Other Social Commerce Topics

2. Learning Objectives
1. Understand the concept of the social enterprise and its variants. 2. Describe business-oriented public social networks, their characteristics and benefits. 3. Describe the major social commerce activities that can be conducted within and by enterprises and the characteristics of such private social networks. 4. Review the social commerce activities and their relationship with e-entertainment and gaming. 5. Describe social gaming and gamification. 6. Define crowdsourcing and describe its use in social commerce. 7. Describe social collaboration and its benefits. 8. Comment of the future of social commerce.

3. Social Business and Social Enterprise
Definitions: Social Business and Social Enterprise
*Social Business
*The Social Enterprise (Enterprise 2.0)
More Complex Definitions
Business Networks
*Business social networks
Types of Business Social Networks

4. Social Business and Social Enterprise
The Benefits and Limitations of Enterprise Social Networking
Obstacles and Limitations
How Web 2.0 Tools Are Used by Enterprises

5. Business-Oriented Public Social Networking
Examples of Business-Oriented Public Social Networks
Ryze
Google +
LinkedIn
Entrepreneur Networks
Biznik
EFactor
Startup Nation
Inspiration Station
SunZu

6. Enterprise Social Networks
Taxonomy of Social Enterprise Applications
Networking and community building
Crowdsourcing
Social collaboration
Social publishing
Social views and feedback
Characteristics of Enterprise Social Networks
An Example of a Private Enterprise Network
IBM’S Blue Social (Formerly Beehive)

7. Enterprise Social Networks
How Enterprise Social Networking Helps Employees and Organizations
Quick access to knowledge, know-how, and “know-who.”
Expansion of social connections and broadening of affiliations.
Self-branding.
Referrals, testimonials, and benchmarking.
Benefits to Organizations
Support Services for Enterprise Social Networks
Yammer- A Collaboration Platform
How Companies Interface with Social Networking

8. The Major Interfaces with Social Networking

9. Social Entertainment Entertainment and Social Networks Mixi Last.fm
Pandora
Web Series and Streaming Movies
Hulu
Justin.tv
Funny-or-Die and Cracked.com

10. Social Entertainment Multimedia Presentation and Sharing Sites
Photography and art sharing
Livecasting
Music and audio sharing
Presentation sharing
Virtual worlds

11. Social Games and Gamification
*Social Internet game
Games on Social Networks
*Social network game
The Business Aspects of Social Games
Educational Social Games
Gamers Helped Scientists
*Gamification

12. Crowdsourcing for Problem Solving and Content Creation
Crowdsourcing as a Distributed Problem Solving Enabler
Crowdsourcing Models
Collective intelligence (or wisdom)
Crowd creation
Crowd voting
Crowd support and funding
Chaordix Corp. classifies crowdsourcing into the following three models:
Secretive
Collaborative
Panel selects

13. Crowdsourcing for Problem Solving and Content Creation
The Process of Crowdsourcing
The MIT Guide for Collective Intelligence
*Collective intelligence (CI)
Successfully Deployed Crowdsourcing Systems: Some Representative Examples
Dell’s IdeaStorm
Procter & Gamble
Amazon Mechanical Turk
Facebook
Goldcorp
Frito-Lay
Wikipedia
Tools for Crowdsourcing
Crowdfunding and Kickstarter
Hypios: A Marketplace for Crowdsourcing

14. Social Collaboration (Collaboration 2.0)
Supporting Social Collaboration
*Social collaboration
Social Collaboration (Collaboration 2.0)
Using Blogs and Wikis Inside the Enterprise
Using Twitter to Support Collaboration
The Role of Mobile Commerce in Social Collaboration
Questions and Answers in Social Networks
Suites of Tools for Social Collaboration
The Future of Social Commerce
Conclusion: IBM’s Watson and Social Commerce

15. The Various Dimensions of Social Collaboration

16. Managerial Issues
What are some of the ethical issues that may be involved in deploying social commerce?
How should we deal with social commerce risks?
Can we recruit using social media?
Should we move to be a social business?
What about private, in-house social network?
Shall we try gamification?
Can we use crowdsourcing?

17. Summary The social enterprise.
Business-oriented public social networks.
Social networking to find a job
Major enterprise social commerce activities.
Social commerce, entertainment, and gaming.
Social Gaming and Gamification.
Crowdsourcing and social networking.
Social collaboration.
The future of social commerce.