1. A civic pride/private sector branding campaign
Our Time to Shine
A civic pride/private sector branding campaign
Dottie

2. Buffalo Niagara, its our time
We have arrested the negative trend for population loss and had a .04% gain.
BN population of year olds is higher than the national average.
Buffalo ranks in the top 10 hottest real estate markets in America.  9th in the country for the growth in local real-estate values since 2006.
Business First 12/7/2016 "Buffalo (yes, Buffalo) ranks among America’s 10 hottest real-estate markets"
Buffalo is receiving accolades in the national press, just last week Travel and Leisure named Buffalo #3 “one of the most underrated places in the US.
This is a moment in time where we need to push on the momentum so it does not die.
Dottie

3. Our Time Buffalo
Our Time Buffalo is a co- branded civic pride campaign designed to highlight local Partnership businesses
Current investors:
BlueCross BlueShield of WNY
The Buffalo News
Buffalo Niagara Partnership
Doug Bean Presents the concept and the objectives from the brief

4. Our Time Buffalo Your business is about to shine.
There’s little doubt: Buffalo is experiencing an economic and social turnaround.
Employment is reaching an all-time high, the city is attracting relocation-hungry Millennials from across the nation, and government investment is spurring private potential.
We’re proud of how far we’ve come. And, we know your organization plays a big part in our community’s success. It’s why we want to give your business a unique opportunity to really shine during this exciting time.
Take advantage of this new, turnkey campaign meant to
Highlight your organization’s role in Buffalo Niagara’s bright future.
Doug Bean

5. Our Time Buffalo campaign elements
Radio spots
Newspaper Strip ads on the Business Page
Business Feature on BNP’s web site
Social media shout outs about the local companies participating.
Doug makes the point that you will see samples later in the presentation

6. The Brand – meant to be customized with company name

7. The Song - with the company imbed
The song plays and then Dave comes up and talks about why he thinks this is a good idea.
Dave Anderson, President & CEO

8. Newspaper – Strip Ads

10. Radio Spot – The Buffalo News
Kate will you please transcribe this particular spot of Warren’s words.
Warren Colville, Publisher & President
The Buffalo News

11. Social Media Shout outs – Twitter and Facebook.
Create Buffalo New themed highlights for each.

12. BNP Blog and feature on home page

13. Radio Spot – Buffalo Niagara Partnership
Dottie Gallagher-Cohen, President & CEO

14. Packages and costs $50,000 Investment $25,000 Investment
Radio
5-7 stations plus NPR
35-55 spots per week
Newspaper
Buffalo News- daily edition
Front page strip ad
3 insertions
Digital
Buffalonews.com
Run-of-site banner ads
4.8M Campaign Impressions
$25,000 Investment
Radio
5-7 stations plus NPR
6am-7a, schedule fixed dayparts
25-45 spots per week
12 weeks
Newspaper
Buffalo News – daily edition
Front page strip ad
1 insertion
2.7M Campaign Impressions
$15,000 Investment
Radio
507 stations plus NPR
6am-12am schedule (run of station)
15-35 spots per week
12 weeks
1.7M Campaign Impressions
Side by side with the package detail.

15. Our Time Success Representation of 12-15 Companies
Include representation from Women and Minority owned businesses
Levels of Investment
$50,000 (radio, news and digital)
$25,000 (radio, news)
$15,000 (radio)
To Create a campaign that gets traction we would need a minimum of 250k in investment

16. Campaign Timeline - Tentative
Written commitments by March 31.
Campaign production April 1- 30
Campaign week one roll out – May 1 continuing for 15 weeks through July 31.