1. 10 things about Sesame Street

2. Mission-driven and nonprofit
Sesame Street is created by Sesame Workshop, an independent, nonprofit, educational organization. Our mission is to help kids grow smarter, stronger, and kinder.
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Mission-driven and nonprofit

3. What began as a simple yet revolutionary idea here in the United States: to use the power of television to teach – has grown to become the longest street in the world – now seen by millions of children in over 150 countries.
Our international programs are tailored to the unique needs of children, their country, and culture, created with local educators, advisors, and puppeteers, resulting in a fully local Sesame Street with its own name, language, curriculum, and Muppets/characters.
Seen here is Kami, an HIV+ Muppet from our South African production, Takalani Sesame, visiting friends in Soweto.
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150+ countries worldwide

4. So much more than television
By channeling children's natural attraction to media, Sesame Street reaches it’s international audience of over 150 million children on a wide range of media – with a special emphasis on the latest in interactive media and technology.
Today, tablets, smartphones, gaming devices, and computers are the name of the game and young children are learning from Sesame Street friends on SesameStreet.org, YouTube, Netflix… and so much more. In fact,
There are over 40 Sesame Street apps available globally, in 5 different languages,
6.5 million Podcasts are downloaded on iTunes every month,
18,000 hours of videos are watched every single day on YouTube alone, and we are the first non-profit to reach one billion video views.
So much more than television

5. So much more than ABCs and 123s
And we teach much more than literacy and numeracy. Beyond basic ABCs and 123s, our programs deliver other lessons crucial to school readiness such as vocabulary and STEM, as well as lessons about health, emotional well-being, and respect and understanding to help children succeed in school and life.
Seen here is Super Grover 2.0 using a ramp to get a cow down a steep set of stairs.
So much more than ABCs and 123s

6. And through on-the-ground community engagement efforts, we bring our lessons directly into the homes and classrooms of particularly vulnerable communities, where they have a dramatic impact on kids’ lives. To date, we have distributed over 17 million outreach kits to families across the United States through partnerships with over 3,000 organizations.
Recent initiatives have included math and school readiness programs, efforts to help low-income families eat healthy on a budget, and support and information to help young children build resilience and persevere through everyday, as well as more difficult challenges and transitions.
Community engagement

7. And we rely on rigorous research in all that we do
And we rely on rigorous research in all that we do. Research helps us understand children’s changing needs and how media can address them—and most importantly, lets us know our programs work.
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Rigorous research

8. Children who watch an international version of Sesame Street gain an average of 12 percentile points on learning outcomes compared to those who don’t watch.
And perhaps most important, is our proven impact. Sesame Street is the most researched show in television. Numerous studies confirm our impact — on a wide range of cognitive outcomes, across many countries and cultures.
A 2013 meta-analysis conducted by researchers at the University of Wisconsin-Madison concludes that children who watch one of our international versions of Sesame Street gain an average of 12 percentile points on learning outcomes compared to those who don’t watch. That means that out of a hypothetical class of 100, an average child who has watched Sesame Street would be ranked 12 places higher than a typical child who has not watched.
An often cited longitudinal study by the University of Kansas showed that American children who frequently viewed Sesame Street as preschoolers had high school grade point averages that were almost 16% higher than those who didn’t watch.
Proven impact

9. Inspiring close collaborations
And we couldn’t accomplish what we do without our partners. Collaborations with like-minded private and public organizations have been central to our mission for more than four decades. They’ve yielded academic and creative inspiration, distribution partnerships and critical financial support that continue to make our work possible.
Based on recent research, we learned that mothers of young children have positive opinions of Sesame’s partners. In fact, we found there was an 87% increase in positive views of our sponsors and partners.
NOTE: The ‘Inspiring close collaborations’ slide features a small sampling of our partners and is intended to serve as an example of the different types of partnerships that are possible. The slide can be used as-is or individually customized to fit your business and presentation needs.
Inspiring close collaborations

10. Through our work over the years, and by staying true to our mission, we have built up a stellar reputation.
Sesame Street is the #1 choice for moms when considering a TV show for their children to watch. Parents trust Sesame Street and they see us as having higher standards when it comes to putting children’s best interests first.
But our reputation goes so much further than the show and its educational renown: Sesame Street holds a special place in the hearts of children and adults, many of whom grew up on Sesame Street. The Street is somewhat of a national treasure with friends and fans everywhere.
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Power to connect

11. As our mission and values don’t change, the world around us does
As our mission and values don’t change, the world around us does. If we want to have as much of an impact on young children today as we did a generation ago, we need to continue to evolve, invent and innovate. To ask thought-provoking questions… for instance:
Sesame Street started with the idea to give less advantaged children the same advantages as those from middle class families. Since then, we have grown to reach children of every background, yet we still have a special emphasis on those most in need. How can we make sure more children - especially those most at risk - arrive at school ready to learn?
How can we best make use of new platforms and digital technologies?
How can we get parents more invested in their children’s education?
How can young learners benefit from Sesame Street content in preschools?
Opportunities abound