1. To initiate the assignment, the consultant put the following tasks before him:
Information need Analysis
Research design in terms of
sources of data (primary survey or secondary)
sample size for primary survey
appropriate questionnaire for primary survey
Analysis of data and interpretation

2. Checklist for areas identified for Information Need
1. Identification of catchments area for Apna bazaar in terms of:
a. consumers’ demand
b. Production of fruits, vegetables and flowers nearby areas of Lucknow city
2. Understanding the features of consumers’ demand for perishable and non-perishable food products
3. Nature of existing business undertaken by traders for different food products.
4. Cropping pattern and marketing behavior of farmers for perishable and non-perishable agricultural commodities in and around Lucknow.

3. Checklist for areas identified for Information Need
5. Problems observed to different stakeholders in the existing markets for agricultural products.
6. Stakeholder analysis to know the perception of these stakeholders about Apna Bazar and their preferences for successful operationalization of the Apna Bazar.
7. An estimate of revenue and expenditure to KUMP from Apna Bazar
8. An estimate of additional budget requirement to undertake civil and structural modification in the existing market structure.

4. Nature of Information and Identified Sources for Collection of Necessary Data
Sl.
Nature of Information
Source 1.
Identification of catchments area for Apna bazaar in terms of:
consumers’ demand
Production of fruits, vegetables and flowers nearby areas of Lucknow city
Secondary sources:
1. Popluation figure near to Gomtinagar area in Lucknow city
2. Area and production figures of fruits, vegetables and flowers near to Lucknow city 2.
Understanding the features of consumers’ demand for perishable and non-perishable food products
Primary survey from the consumers selected from areas near to Gomtinagar 3.
Nature of existing business undertaken by traders for different food products.
Primary survey from the traders selected from three existing markets 4.
Cropping pattern and marketing behavior of farmers for perishable and non-perishable agricultural commodities in and around Lucknow.
Primary survey from the farmers selected from nearby areas of Lucknow 5.
Problems observed to different stakeholders in the existing markets for agricultural products.
Focused Group Discussions (FGDs) separately with consumers, traders and farmers in the three existing markets

5. Nature of Information and Identified Sources for Collection of Necessary Data (Contd...)
Sl.
Nature of Information
Source 6.
Stakeholder analysis to know their perception about Apna Bazar and their preferences for successful operationalization of the Apna Bazar
Primary survey from consumers, traders and farmers as selected in item 2, 3 and 4. 7.
An estimate of revenue and expenditure to KUMP from Apna Bazar
Discussion with officials of KUMP regarding expenditure and income of different activities required to implement proposed design of Apna Bazar 8.
An estimate of additional budget requirement to undertake civil and structural modification in the existing market structure.
Discussion with officials of KUMP related to costing of different modifications based on proposed layout of Apna Bazar

6. Consumers’ demand for perishable and non-perishable food products
Demographic features
Frequency of commodities purchases
Monthly expenditure on different commodities
Importance of distance in shopping commodities
Preference for packaged products
Preferred locations of purchase for different commodities
Preferred mode of transport for shopping
Timing and companionship during fruits, vegetables and flowers shopping

7. Consumers’ demand for perishable and non-perishable food products
Importance of different product attributes
Importance of different attributes of Market
Shopping during festival/special occasions
Awareness and perception of Apna Bazar
Expected facilities and services at Apna Bazar
Willingness to pay premium charged for grading and packaging
Preference for packaging material

8. Nature of Existing Business undertaken by Traders for different Food Products
Demographic parameters
Nature of Business (wholesale or retail)
Source and method of procurement of fruits, vegetables and flowers
Business expansion plan
Awareness and perception of Apna Bazar
Expected facilities and services at Apna Bazar

9. Cropping pattern and Marketing Behavior of Farmers
Estimated quantity of marketed surplus for various commodities
Present marketing behavior for various commodities
Problems encountered in the existing market
Awareness and perception of Apna Bazar
Expected facilities and services at Apna Bazar