1. Stirling Management Centre
Tourism Framework for Change Update

2. Tourism Framework for Change (TFFC) Skills Group
TFFC Skills Group brought about for 3 principle reasons
Address the key skills issues that have blighted our sector for too long.
Industry needing to take a stronger lead in ensuring that only those skills interventions, programmes and qualifications that meet the needs of industry and the individual are supported.
To encourage a new age of collaborative working across government, education, public sector and industry to ensure that all parties are working towards the same shared common goal.

3. Tourism Framework for Change (TFFC) Skills Group
What does the TFFC Skills Group do?
Provides a balanced, collaborative, informed and sustainable approach to skills.
It published a clear strategy in March 2010 that supports skills within our sector, focusing on 4 key areas;
Improving Appeal and Attract New Talent
Improving Skills
Customer Service
Leadership & Management

4. (+) A Scottish Government Liaison person (Tourism Directorate)
Tourism Framework for Change (TFFC) Skills Group
Who are the TFFC Skills Group?
People 1st - David Allen (Head of Scotland)
Scottish Tourism Forum
HIT Scotland - David Cochrane (Chief Executive)
Institute of Hospitality - Philippe Rossiter (Chief Executive)
Springboard - Anne Pierce (Chief Executive)
Skills Development Scotland - Lawrence Durden (Tourism Manager)
GROUP INDUSTRY CHAIR - Graeme Gibson (Glasgow Radisson)
(+) A Scottish Government Liaison person (Tourism Directorate)

5. Improve Appeal and Attract New Talent
Tourism Framework for Change (TFFC) Skills Group
Improve Appeal and Attract New Talent
Change Perceptions, Educate and Inform
Attracting young people, career changers and adult job seekers is key focus
Educating and informing influencers – teachers, careers advisors, JCP staff, parents
Improving quality and prevalence of work experience to an Industry Standard
Improving HLTT Graduate retention into the industry

6. Improve Skills Tourism Framework for Change (TFFC) Skills Group
Informing, supporting and guiding educators, providers and industry
Increase the skill levels of those entering the profession
Increase the number of employees with qualifications commensurate with their current job role.
Reduce the number of employers reporting skills gaps within their business.
Reduce the number of employees within the sector with no formal qualifications
Ensure that education and skills training meets the needs of the employer and individual.
Provide better sign posting for opportunities to up-skill and re-skill the existing workforce.
Increase in the number of businesses accessing information on qualifications and funding
Increase in the number of businesses engaging with work based providers.
Increase in the number of businesses engaging with FE / HE and Schools
Increase in the number of businesses engaging with National Occupation Standards consultations

7. Customer Service Simplify access relating to Customer service training
Tourism Framework for Change (TFFC) Skills Group
Customer Service
Providing a structured and valued offer to industry
Simplify access relating to Customer service training
Provision of a structured ladder of progression for customer service training  from entry to Director level
Recognition of employer good practise and industry lead training programs
Customer service to be at the forefront
Instilling wider understanding of the importance of ‘tourism is everyone’s business’ including into the school system

8. Leadership & Management
Tourism Framework for Change (TFFC) Skills Group
Leadership & Management
Encouraging continuous professional development
Development of the “International Leadership School – Scotland”
Increase managers engaging in continuous development
Mentorship and scholarship initiatives within Scotland.
Managers to achieve minimum qualifications
Engagement with Professional Bodies

9. Sub group experts for each category Communication plans being drawn up
Tourism Framework for Change (TFFC) Skills Group
Key work streams
March 2010 – to date
Sub group experts for each category
Communication plans being drawn up
Endorsement from key stakeholders – Education etc
Ensuring all areas are fit for purpose!