1. Objective Decision-making
Susan roudebush, University of Oregon

2. Reasons why people struggle with decision-making
You may not have enough information;
You may experience information overload,
You might not have decision-making confidence or much experience, or
You may face complicating personal factors--competing motives, financial concerns, or be so capable that it is hard to choose (college example).

3. Decision-making is complicated!
Different styles
Intuitive: rely on feelings
Data-based: rely on facts
Both OK, best to use a bit of both
Example: use one to inform the other

4. 2 Data-based Tools
Prioritizing Grid Factor-by-Factor Evaluation

5. 1-3

6. Prioritized Factors Key to Your Decision
Multiplier
Alt:
Scale 1-5
Degree 1-10
Weighted
TOTAL SCORES: