2. Open with a Bang! Close with Purpose.
Kathleen Park

3. to leave a lasting impression on your audience.
You get 60 mins…
1/16/2019
Attended a session where the speaker had you hooked in the first 30 seconds?
Have you ever been to a workshop where you’ve said ….this is going to be good within the first 60 seconds?
Have you ever been to a workshop where you looked at your watch within the first 2 mins and though…when is this supposed to finish?
to leave a lasting impression on your audience.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Today’s Session Objective
1/16/2019
Today’s Session Objective
Help you create a powerful open and close to bookend the value of your session and leave a lasting impression on your audience.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Session roadmap Destination Learning Objectives Close
1/16/2019
Session roadmap
Destination
Learning Objectives
Close 5
Audience Interactivity
Demo / Testimonials 4 3
Knowledge Sharing 2
Open 1
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. 1/16/2019
Open with a Bang!
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. We remember the beginning and end best!
1/16/2019
We remember the beginning and end best!
The position of an item affects recall
Primacy Effect - The information provided first is more likely to stay with you.
Recency Effect- People will remember the info that is said last above all else.
If your audience is engaged and interested at the start and the end of your presentation, they are more likely to remember it and have positive feelings about the experience.
The serial position effect was first documented by German psychologist Hermann Ebbinghaus, and it describes how the position of an item affects recall. The two main ideas in the serial position effect are the recency effect and the primacy effect. The information given first is more likely to stay with you more than the information given later.
Take the same example regarding a show, lecture, or ad. People will remember the info that is said last above all else. So, let’s say as the lecture starts your attention is grabbed by the way the instructor started it out. However, later on it becomes really boring and you lose interest.
Right now the recency effect is winning, so your thoughts aren’t very positive. But a little more time goes by and you hear or see more exciting things into more of the lecture. This matches up well with the things done or said at the beginning. The primacy effect (the 1st thing) and the recency effect (the last thing) are both telling you it’s all good, so in the end you’ll walk away with a positive experience.
The serial position effect was first documented by German psychologist Hermann Ebbinghaus
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Your Initial Pitch Matters
Engage the Audience
Establish Your Expertise
Set Realistic Expectations
What’s Your Opening Hook?

9. 10 Compelling Openers Opening Question Picture Yourself6
Ask for Opinions
Compelling Quote 2 7
Quick Quiz
What if scenario 3 8
Provocative Statement
Video or Visual Aid 4 9
Facts or Statistics
Tell a Story 5 10

10. 10 Compelling Openers
Opening Question 1
What is the number one challenges CxOs face today?
What % of companies say …..?
How much time does it take to …..?

11. 10 Compelling Openers Show of hands, how many of you have …..?
Ask for Opinions 2
Show of hands, how many of you have …..?
Vote by raising your hand – how many would choose option 1?
Show of hands, who thinks …..?

12. 10 Compelling Openers Quick Quiz 3 1/16/2019
Use a quick quiz to get the audience thinking about a topic
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. 10 Compelling Openers Everybody knows that …..
Provocative statement 4
Everybody knows that …..
All of our customers …..
More than 80% of x projects are over budget …

14. 10 Compelling Openers Gartner says ….. IDC reports …..
Facts or Statistics 5
Gartner says …..
IDC reports …..
Forester ranks …..

15. 10 Compelling Openers Have you ever …..?
Picture Yourself 6
Have you ever …..?
I want you to think about the last time you…..?
Can you recall a time when…..?

16. 10 Compelling Openers
Compelling Quote 7

17. 10 Compelling Openers What if I told you that …..
What if scenario 8
What if I told you that …..
What if I gave you …..
What if budget was not a constraint …..

18. 10 Compelling Openers
Video or Visual Aid 9

19. 10 Compelling Openers Personal Business Anecdotes Humorous
Tell a Story 10
Personal
Business
Anecdotes
Humorous

20. 1/16/2019
Close with Purpose
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Formal Closure is Important
Summarize presentation
Call to action
Session evaluation

22. 1/16/2019
Closing Strong
A strong closing summarizes what we’ve just heard by taking us back to where we started
Our objective was to
We started the session with......
You heard about / saw how to .....
You tested /discussed /evaluated
Remember
Next you should ....
Learning Objectives
Reference to Opening
Interactive Elements
Reinforce what they should now be able to do
Knowledge shared
Recommended follow-ups
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Closing Examples Opening Question Picture Yourself Ask for Opinions1 6
Ask for Opinions
Compelling Quote 2 7
Quick Quiz
What if scenario 3 8
Provocative Statement
Video or Visual Aid 4 9
Facts or Statistics
Tell a Story 5 10

24. Closing Examples Opening Question
1/16/2019
Closing Examples
Opening Question 1
Let me ask you that question one more time…
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Closing Examples Ask for Opinions
1/16/2019
Closing Examples
Ask for Opinions 2
Has your opinion changed? In what way?
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Closing Examples Quick Quiz3
Let’s take that quiz we started with one more time…

27. Closing Examples Picture Yourself6
Let me ask you one more time … now can you picture yourself …
Exceeding quota, meeting with the CEO, Handling that challenge…

28. Closing Examples
So let’s see what happened at the end of that video that we started with ….
Video or Visual Aid 9

29. Closing Examples Let me tell you how the story ends for that ….
New seller, new employee, new partner, CEO…
Tell a Story 10

30. Having a lasting impact
1/16/2019
Having a lasting impact
Provide clear next steps
Encourage the partners to use what they have learned to drive their business
Tie follow-ups back to any work product created in the workshop (action plan)
Offer your for outstanding questions and a list of other resources they can use
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Connect Beyond the Presentation
1/16/2019
Connect Beyond the Presentation
Provide resources
Social Media
Yammer
Newsletters
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

32. Refine your storyboard
Timing
Session Component
Description
Speaker
X mins
Opener
Knowledge Sharing
Demos / Testimonials
Audience Interactive
Closing

33. 1/16/2019
Next Steps:
Choose an interesting and interactive opening for your session
Decide how you will emphasize what you want your audience to remember with a memorable closing
Update your storyboard with opening, closing and ways you will connect the dots throughout your session
Let us know if you have a topic you’d like to hear more about
Find more about upcoming Brown Bags, all recordings and PPTs on the speaker portal
Contact for support
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

34. Content Brown Bags Designing High Scoring WPC Sessions
MGX FY16
1/16/2019 1:31 PM
Content Brown Bags
Designing High Scoring WPC Sessions
4 Surefire Ways to Drive Audience Engagement
Opening with a Bang and Closing with Purpose
Creating Compelling Panel Discussions & Onstage Interviews
DNA of Storytelling and why it works
Using Microsoft Pulse for Audience Interaction
Interactivity Tricks & Tips
Drawing a Crowd with Effective Expo Presentations
Recording
Available
Recording
Available
Recording
Available
Recording
Available
5/6
5/13
5/20
5/27
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

35. 1/16/2019 1:31 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.