1. How can stores best use this valuable contest?
Stores should find a way to incorporate this sweepstakes into their existing advertising. All ads must indicate that Serta is the sponsor and there is one winner to be awarded among participating FMG dealers. DO NOT indicate “Super Bowl” or “NFL” in you ads.
Take advantage of the FREE television spot that is being produced. Run on broadcast or cable TV, use on internet or feature on your store’s web page. The ad will be customized for your store at no charge.
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