1. The power of WORDS
Although we are born with the gift of language, research shows that we are surprisngly unskilled when it comes to communicate with others. We often choose our thoughts without thoughts, oblivious of the emotional effects they can have on others. We talk more than we need to. We listen poorly without realising it and we often fail to pay attention to the subtle meanings conveyed by facial expressions, body gestures and the tone and cadence of our voice-elements of communication that are often more important than the words we actually say.

2. Words and our brain How words function and process within our brains.
Speech: words and melody/intonation.
The rhythm and intonation of a persons voice affects us on a deep emotional level.

4. Exercise 1 Listening in a new way
  Which attitudes did the different speakers communicate? (friendly,
angry, sad…)
Which emotions was evoked by the different speeches?
what did you feel?
What was the main difference of the speeches?
Which speech did appeal to you the most, and why?

5. How does words affect us
Using positive words and images can trigger the production of oxytocin, the neurochemical that helps trigger feelings such as well-being, affinity, and security.

6. Problems become Situations
I have a difficult problem at work (neg.)in contrast with
I have a difficult situation at work (temporary and solvable)
Always and Never become Often and Seldom
You never help me with the filing…. (neg.)in contrast with
Since you don´t often offer to help me filing…...
Should have become Could have
You should have worked on that report in contrast to
You could have worked on that report.

8. SURELY. ABSOLUTELY. GLADLY CERTAINLY. FANTASTIC. GREAT. GOOD TERRIFIC
SURELY ABSOLUTELY GLADLY CERTAINLY FANTASTIC GREAT GOOD TERRIFIC WILL ASSURE FRIENDLY ALL IS WELL AGREEABLY COMPASSION UNDERSTAND EXTRA EASY EASE DELIGHTFUL
SURELY ABSOLUTELY GLADLY CERTAINLY FANTASTIC GREAT GOOD TERRIFIC WILL ASSURE EXCEPTIONAL SUNSHINE AMAZEMENT LOVE UNDERSTAND EXTRA EASY EASE
SURELY ABSOLUTELY GLADLY CERTAINLY FANTASTIC GREAT GOOD TERRIFIC WILL ASSURE GENEROUS LOVE KIND GLOW

9. NO!! NO! NO! NO!! NO!! NO!!!! NO!! NO!! NO! NO! NO!!! NO! NO! NO!

10. positivewordsresearch.com

11. The 5 Most Persuasive Words in the English Language

12. When something is free, you choose free
Lindt Truffle/Hershey Kiss
Reduced by one cent
When something is free, you choose free

13. Which sentence is the best to use to break in line?
Excuse me, I have 5 pages, may I use the xerox machine?
Excuse me, I have 5 pages, may I use the xerox machine, because I have to make copies?
Excuse me, I have 5 pages, may I use the xerox machine, because I’m in a rush?
Which sentence is the best to use to break in line?

14. Excuse me, I have 5 pages, may I use the xerox machine?
60% compliance
Excuse me, I have 5 pages, may I use the xerox machine, because I have to make copies?
93% compliance
Excuse me, I have 5 pages, may I use the xerox machine, because I’m in a rush?
94% compliance
Using the word because and giving a reason resulted in significantly more compliance.

15. Exercise 3 Get your message through in a new way
You Free Because Instantly New
How can you best use as many as possible of these persuasive words in a PREM talk (PR-talk) to inform people about your club?
Think of it as you´re going to sell a product/service, and see what happens.
Your main goal is to persuade someone to visit or become a member of your club.
Be free and play with it!
Make it short and to the point!
Ps. Don´t forget the positive words.

17. When we analyze people’s use of function words, we can get a sense of their emotional state and personality, as well as their age and social class.
Pronouns: he, she, they, it, we,who
Conjunctions: and, as because, but, just as
or, whether, yet

18. Example of a simple, pronoun-heavy sentence:
I don’t think I buy it
I don’t buy it
Pronouns tell us where people
focus their attention.
If someone uses the pronoun “I”, a lot,
it’s a sign of self-focus, but also a sign of honesty.

19. By changing the way we use our
language, we change our
consciousness, and that, in turn,
influences every thought, feeling
and behavior in our life.
Words do have power