1. SEM A - Promotion
PE - Employ sales-promotion activities to inform or remind customers of business/product
PI - Design logo for sport/event
PI – Design tickets

2. Explain the importance of having a logo
Visual representation of the company
“The Face of the company”
Anchors your brand
Single most visible aspect
Essential for overall marketing strategy
Brand recognition will lose a lot of potential without a legitimate logo to go with a brand
The name and logo are the 1st things consumers see and remember

3. Describe considerations in creating a logo
Your company – what the logo says about you
Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message?
Versatile for various media types
Black/white, distance and up close usage
Simple – easy to remember
Some of the best “big brand logos” are simple
Color, shape, size, 3-D, contrast, etc.
Legibility – if you can’t read, customers can’t
Attract attention, leave an impression, be unique and reflect company’s personality

4. Describe considerations in creating a logo
More detail = higher cost to reproduce
Competition – what do they utilize
Impressive and seductive
Trademark your logo
With the US Patent & Trademark office
Protects logo from unauthorized usage

5. Discuss the Components of Logos
Word mark or logo type
The name of your company
Pictogram - a symbol (a.k.a. icon or avatar)
Tagline - a brief description of your company or product. The tagline envelops the essence of your brand. Your brand positioning is what makes your company different from it’s competitors.
Icon, picture, text, color palette
Harmony and balance of all the above

6. Identify Types of Logos
Brand mark Symbol
This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design
Word mark
Is a uniquely styled font type that spells out the company or brand name.
Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

7. Identify Types of Logos
Letter mark – Are exclusively typographic.
The letter mark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter.
Combination Mark – Is the combination of a symbol and a word mark.
The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

8. Identify Types of Logos
Emblem – An emblem logo encases the company name within the design.
Most notable emblem logos include; Harley Davidson, UPS and NFL
Icons, symbols, & trade characters
Corporate, product and service logos

9. Characteristics of Effective Logos
Scalability- resized with ease
Billboards to business cards
Design should be eye-catching
Full color, grayscale or just black and white
No clipart or stock images
Should reflect the individuality of the business
Simple, timeless, fresh, relevant and original
Stay clear of design trends (camo, zebra)
Stick out – see it once and remember it
Legally acceptable – does not infringe on other TM

10. Resources useful in generating logo ideas.
Focus on your business image
Look at your competitors
Internet research
Hire a designer or do it yourself
Books, articles, blogs
Logo history
Trends
Awards
Typeface

11. Procedures for designing logos
Design brief
What designs are important
Research
Know the industry and history
Reference
Logo designs that have been successful
Sketching
Develop the logo design from brief and research
Reflection – receive feedback
Presentation
Show a few examples and get feedback

12. Information to Include on Tickets
Event or Team Name
Date
Time
Place
Cost/price
Graphics/logos
Promotional Coupons/sponsors
Bar codes
Seat Identification
Restrictions/regulations

13. Types of tickets used for sports/events
E-Ticket
Print at home
Paper – hard copy
Mobile phone scan
Season Tickets
Multiple Game
Single Game
Group Tickets

14. Purposes of Tickets for Sports/Events
Count attendees/reservations
Minimize confusion regarding seating/organization
Collect fees and data
Souvenir
Advertising/revenue

15. Procedures for Designing Tickets for an Event or a Sport
Design the tickets template with events theme
Choose font type, size and color
Choose color based on event’s theme
Lay out the events information on the template
Utilize both sides
Determine ticket size and paper quality
Purchase card stock
Print on pre-cut/perforated paper
Consider embed special watermarks to discourage counterfeiting activities