1. Market Segmentation
Bunting

2. Demographics Statistics that describe a population
Age
Baby Boomers
Generation X
Generation Y
Gender
Male
Female

3. Demographics Statistics that describe a population
Income
Disposable Income
Discretionary Income
Marital Status
Married
Single
Ethnic Background
Hispanic, African American, Asian

4. Psychographics How people think and feel (what they like)
Activities
What do they like to do (example: magazines)
Attitudes
How do they feel about certain things like health or fitness
Personality and Values
Religion, lifestyle etc.

5. Geographics Where people live
By country
By region
By north or south, east or west
By state
By county
By city or burb or zip code