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1.1 Strategic Focus
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Objectives Understand that innovators must explicitly choose their strategic focus. Appreciate the importance of achieving alignment between the mission and the strengths and weaknesses of the individual and/or team and the strategic focus area that is chosen. Recognize the steps involved in choosing a strategic focus.
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Choosing a Strategic Focus
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Acceptance Criteria
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US Medical Device Industry
“U.S. Medical Devices Market Outlook,” Frost & Sullivan, 2012.
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Global Medical Device Industry
“Global Medical Devices Market Outlook,” Frost & Sullivan, 2013.
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Trends in Global Health Spending
“Medical Technology Innovation Scorecard: The Race for Global Leadership,” PricewaterhouseCoopers, January 2011.
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