1. John Brazier, Academic Project Manager

2. Perceived needs in 2008
Focus on learners following vocational pathways and young adult and work-based learners in Kent and Medway
Medway is an urban area of c250,000 people:
supporting the development of the creative industries
developing creative and cultural quarters
priority area for development by the Arts Council
Need for ‘bite-sized’ Continuing Professional Development provision in business skills for creative entrepreneurs and for creative skills and techniques for other employers

3. Project plan
Aim:
To inject Creativity into Business and Business Skills into Creative Enterprise through the development and piloting of innovative new learning opportunities which could also lead to progression onto undergraduate and post-graduate courses
Objectives :
To re-package Higher Education (HE) modules to explore methods of reaching a wider audience, award credits and support progression

4. What our students really want

5. 26 courses of 10 to 15 weeks Including: Event Design Marketing
Photography for Creatives
Visual Presentation
Problem Solving
Team-building and Negotiation
Entrepreneurship for Creatives
Creative Thinking
Project Management
Creative I.T.
Media Strategies
Web Design

6. 540 Students on short courses

7. Student feedback
93% of students considered the quality of teaching good
79% saw a benefit to their career or business
97% felt better equipped to do their job or take another educational course
70% are more likely to take further HE courses

8. 22 Networking events

9. Partnership with employers

10. The Tonic Brand

11. The immediate future Making use of the brand
Services for creative business
A mixed economy
Membership, subscriptions and fees
International collaborations: Interreg IVa