1. introduction Strategic industry analysis (gmt 615 pca) Purpose 01 - CA
Dr. Gehan Shanmuganathan

2. Self introduction……
Name
Education
Work experience if any..

3. Course Description
Students will master analytical, writing and communication skills by actively drafting and presenting their strategic research and assessment, describing their product, service or situation, respective industry and operating environments, the market, competition and consumers, along with a plan of action, which details their intended goals, objectives and strategies.

4. Purpose Dimension Abilities in Strategic Industry Analysis
Research the challenges and economic climate faced by your industry; explore the business opportunities that you want to develop
Define the business research problems to pursue; determine the business goals and objectives related to the business research
Agree on a research plan with defined metrics
Carry out the research, monitor research performance, modify research plan as needed
Assess the research results, define possible business models and ventures, and lay out a course of action to pursue

5. Standards of Academic Conduct and Student Integrity
Plagiarism – Turnitin
Attendance – 3 cumulative absences
Communication competency
Presentation skills – APA Style
Writing style- syllabus

6. Study materials Download study materials from www.dhameeth.com
Weekly class discussions will be available for down loading on every Saturday.

7. Questions……..