1. Business Plan Template
NOTE: You are highly recommended to include ALL the information as illustrated in the following template (except the “Optional” pages) as such information are expected from the Admission Panel. You may of course, vary the sequence, format, style, etc. and add other relevant information as appropriate. However, please note that presentation time at the Admission Panel Meeting is strictly limited to 10 minutes.

2. Company Name
Presented By:
Date:

3. Market Problem (Market Pain)
Market Problem/Pain
My product/service
Why/How it can resolve the problem or alleviate the pain, i.e. you prescribe paracetamol and not Vitamin D to get rid of a head-ache.

4. Product Features My product has the following
Technology niche (patent?)
Innovativeness, disruptive business model/customer adaptation/graphics/ animation/user interface (or anything that you think will make it standout and sell)
You can use picture, flow-diagram, illustration or even previous work of your own to state your point.

5. Competitive analysis
Features/Benefits*
My Product
Competitors
Product A
Product B
Product C a. b. c.
Wholesale Price
Retail Price
*Features are different from benefits, e.g. a smartphone “HK Movie app” feature includes listing of all current movies in HK, the show times, booking/payment mechanism, and comments from movie critics. The benefit is the ease of making a movie selection/booking without going through different cinema chain apps or newspaper ads or physically making a trip to buy the tickets, and this saves precious time for busy people in Hong Kong.
Automatic double size copying is a feature of a copier. Saving paper, cost, environmental friendly and cutting the sheer volume of a document in half and making it less bulky/heavy to carry are the benefits.
People buy on benefits and not features.

6. Product Road Map (Optional)
Your products/services line up, if any (optional page, if you really do not have it or have not thought about it so far)

7. Target Market
Target customers (those who will pay) and target end-users (those who will use the product)
Size of target customers/end-users (in quantity, dollars)

8. Business Model How do you make money?
Where/How do you get your revenue?

9. Development Road Map
Achievement in R&D and business development so far and works to be done in the coming 18 months (Month 1 starts from the day of you move-in to HKSTP Incu-App Centre)
Complete the Milestone Summary in the next few slides
Please note that these same tables, should the application be approved, will be used for regular milestone reviews during the incubation period.

10. Milestone Summary Example
Product Development Progress
Milestone Period (month)
0-3
4-9
10-15
16-21
Design Work
Original Plan
Game development - Characters and graphics design; music and sound effect development
Implement features and complete full payment gateway integration
Add support function for customer, Add GPS tracking system
Prototype / Demo
Android beta version for testing and debugging
Continue testing and bug fixing
Unit test and functional test on web portal and Facebook integration
iOS beta version for testing
Launch
Version 1.0 launch  -
Full launch and collect feedback from actual users
Version 2.0 launch
The product to be developed should be broken down into manageable steps and modules to illustrate their development sequence and targeted timeline, based on the 3 major areas provided.
(The above is an example, please complete with your own information.)

11. Milestone Summary Example
Business Development Progress
Milestone Period (month)
0-3
4-9
10-15
16-21
Activities
Original Plan
No. 1
Details
Web platform enhancement and web-embedded client application development for better user experience -
App launch at Apple Store and Android Market
Partners
(company name)
Collaboration with cartoon characters partner
Collaboration with CUHK for marketing research
Clients (company name)
100
10,000
20,000
25,000
Secure contract agreement with trial customers
target 200 main customers with 10,000 downloads
Secure contract agreement with trial customer
Secure overseas customers
Sales Revenue (HK$)
Core Product
100,000.00
200,000.00
500,000.00
1, 000,000.00
Non-Core product
To provide a business development plan based on activities and their frequency, to illustrate how the Applicant is going to collaborate with their partners for business development, and to approach potential customer for sales and scaling.
(The above is an example, please complete with your own information.)

12. Milestone Summary Example
Corporate Development Progress
Milestone Period (month)
0-3
4-9
10-15
16-21
I.P. Application
Original Plan
Patent
No.  -  2 1
Details
US Patent granted and filed
Trademark -   1 -
US trademark: REG No
Other filings
Awards
Date & Details
Caring company award
ICT award
Head Count
FT(Tech)  3 6 
10  15
FT(Non-Tech)  0 2 5 PT 5  8
Organisation Chart
Shareholder Structure
  100% Chan Tai Man
Funding (HK$)
Director Loan
100,000
700,000
External Investment
1,000,000
Govt/Public Fund
500,000 
Debt Financing
(The above is an example, please complete with your own information.)

13. Milestone Summary Example
HKSTP Services Used
General Services example: MINGLE, Training Courses, Seminars, Biz Consultancy, Investment Matching, Exhibition, Networking, Competition
Milestone Period (month)
0-3
4-9
10-15
16-21
Support Services Used
Original Plan
Data Centre and web hosting
Lab Services; Hire student through HKSTP internship program
Training organised by SPARK
Investment matching
Utilisation of services offered by HKSTP, or assistance that may be required by the Applicant in specific areas. E.g. Lab services (specific labs in Hong Kong Science Park), talent sourcing, business development, fund raising, exhibition, press release, product launch, professional services (legal & accounting), university collaboration…etc.
(The above is an example, please complete with your own information.)

14. Cash Flow Summary Example
Cash Flow Status (HK$)
Original Plan
Milestone Period (month)
0-3
4-9
10-15
16-21
Opening Cash
50,000
650,000
Additional Funding*
100,000
500,000
(ESS)
700,000
(Angel Investor)
1,000,000
Sales Revenue
200,000
1, 000,000
Total Cash In
1,200,000
2,000,000
Cash Out
250,000
600,000
800,000
Net Balance
* Types of Funding includes: Director Loan, External Investment, Government/Public Fund and Debt Financing
(The above is an example, please complete with your own information.)

15. Management Team
The founding team members (CV in brief, highlighting academic/work experience, why you will be able to develop and sell your product/services. You can also highlight additional staff, shareholders and business partners who you many have to complement your current team)
Other investors who you now have, if applicable

16. Incu-App Programme Added Value
How HKSTP Incu-App Programme can help?

17. Portfolio (Optional)
Your capability in research, product design and development for the applying project/product may be demonstrated by your previous experience and achievement.
Your experience and achievement may be acquired through entrepreneurship, hobby and interest, or work career.