1. For instance, if Youth Alive does not offer the correct information, young people tend to be influenced by the advertisements they see everywhere. For example - What does this advertisement say? – If you want to appear rich and popular, smoke a cigarette. Advertisements never show smokers hooked up to an oxygen tank because of emphysema.
Youth Alive Training

2. Another advertisement shows the macho Marlboro Man, but never do the advertisements show how many Marlboro men died because of lung cancer.
Youth Alive Training

3. Maryland Study Joe Camel more recognizable to 6-year-olds
They think he is cool and interesting
Maryland Study
Joe Camel is more recognizable to 6-year-olds than is the president of the United States
They think Joe Camel is cool and interesting
Youth Alive Training

4. R.J. Reynold discovered Within 3 years of Joe Camel in advertisements
Before Joe Camel – 0.5% smokers<18 years old
used Camel brand
After Joe Camel – 32.8% smoking youth use Camel brand
Illegal sales to minors jumped from $6 million to
$476 million
R.J. Reynold discovered
Within 3 years of Joe Camel in advertisements
Illegal sales to minors jumped from $6 million to $476 million
Before Joe Camel – 0.5% smokers<18 years old used Camel brand
After Joe Camel – 32.8% smoking youth use Camel brand
Youth Alive Training

5. Hospitalized Joe Camel
Why is Joe Camel not advertised like this – in the hospital ready to die from lung cancer? No young people would be attracted to smoking!
Youth Alive Training