2. Canal 1 – Français Channel 2 - English

3. 20 years on – moving ahead of the times to what the customer will DEMAND
Sally Cartwright
O.B.E

4. Environmental issues deterring consumers from buying goods/services
FOREST DESTRUCTION
28%
SEA/RIVER POLLUTION
27%
OZONE LAYER
25%
RECYCLING
22%
GLOBAL WARMING
20%
ACID RAIN
17%
NUCLEAR POWER
15%
Source: BMRB/MINTEL

5. Who do consumers trust on environmental issues?
Source: MORI

7. Paper and the Environment, views for 2020
Per G. Broman
SVP. Director Environment
Stora Enso

8. Environmental themes 2020 (1/2)
Sustainable forest management still a theme
Operation of sustainable procurement chains and communication of sustainable forest management
Recovered paper has taken a more important role as fiber source globally.
Improved systems for increasing the utilisation rate (environmentally adapted inks, etc.)

9. Environmental themes 2020 (1/2)
Holistic perspective and transparency is gaining in importance
The whole paper chain is more in focus for optimisations.
Partnerships along the value chain is growing in importance
Climate change
The forest product chain offers significant advantages over competing material chains due to its specific features
Eco-efficiency
A strong drive for more efficient use of non-renewable resources

11. Björn Lyngfelt Vice President Communications SCA Forest Products

12. 20 years ago Forestry - Practices, e.g. clear-cutting, herbicides
Mill emissions - In particular chlorinated compounds
+ Local or at least national
+ Of no or little interest to customers

13. 20 years from now Forestry - Sustainable, biodiversity
Transport - Emissions, clogged roads
Energy - Emissions, sustainable sources
+ International or global
+ Part of our customers widened responsibility