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Published byEzra O’Connor’ Modified over 6 years ago
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Buckle up and Charge up! Christopher Smith, Joseph, Daniel, Christopher Rubido, Jordan
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Situation You are in school and your electronic device is running low on battery. And you forgot your charger at home. What do you do? Fear not, with the help of some scientists we have created the SPARKBELT!
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The SparkBelt Everyone wears a belt, how often do you run out of charge Our product is a belt that contains a built-in charger It requires no additional gadget to carry with you The buckle is the charger Lightweight and durable Fair market price, making it accessible to our target market Case 144 ($2.59 per piece)$ Charger Charger for
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Products- Price points
Classic Leather- Sparkbelt Sparkbelt Sport Classic leather available in brown or black, and in different sizes metal buckle with a maH chargers allowing you eight (8) full charge for any one device. $40.00 Classic leather available in brown or black, and in different sizes metal buckle with a maH charger allowing you twelve (12) full charges for any device $ 50.00 Sporty Nylon available in a variety of nylon colors. Metal buckle with a maH charger allowing of eight (8) full charges for any one device. $40.00 Sporty Nylon Available in a variety of nylon colors. Metal buckle with a maH charger allowing you twelve (12) full charges for any one device. $50.00 2.59
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Business Philosophy Mission Statement-
“ To provide an effective affordable and convenient wearable accessory that charges mobile devices to empower today's generation to stay connected and plugged in world-wide.” Customers should see us as an industry leader and solution provider. Placing innovative technology in the hand of the middle class consumer. Our Company provides an affordable product, that will place this technology in the hand of everyone Our Competitive advantage is our price point, we are able to provide this price point due to our creation of our new low cost charger that is part of our belt We know our business concept will work based on initial response and increase in sales.
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Target Market Our company is accessible through the internet, therefore we have a worldwide presence. Our Target audience is the domestic highschool market, who needs to stay connected all day long while in school and both domestic and International business people who travel and need to stay connected for business purposes. Age group: Gender: Male and Female Income: Middle class Our price point and ease of accessibility makes our product attractive to our target audience.
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Competition XOO Belt - A phone charging belt Greatest Strengths:
1st to market Name/ brand recognition Greatest Weakness Price point is too high to 199 Company does not do national advertising- they are on the Web based with small scale sales Customers will come to us because we offer a more affordable quality product.
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Current Status of our Business
Started production 9 months ago, each of us invested 50,000 ( 250,000 investment) Produced 10,000 units Cost per Unit Classic Leather materials Labor manufactured Classic Leather material 5.00 Labor manufactured Sport Edition same as Classic leather manufactured Sport Edition same as Classic leather manufactured Total production cost 153,300 Marketing costs Website Google hits- showing up in 1st spot on search 10,000 Total Marketing cost 12,500.00 Completely sold out of 9,842 units - ( average monthly sales 1000 units a month) Current inventory- 60 Classic sold 2,440 for a profit of $ 42 Classic sold 2458 for a profit of $82,171.00 26 Sporty sold 2474 for a profit of 64,101.34 30 Sporty sold 2470 for a profit $82,521.0 Total Profit 289,573.34 26.00 dollars profit for the 20000 33.00 dollars profit for the 30000
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What we are asking for: Estimated company value:
3, ( 3 million) 300,000 for 10% Share of company Money use to expand production Moving into a larger facility Increasing labor force Better Advertising
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Warehouse- lease
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Fixed and variable costs- based on expansion - Plans for the future
Monthly Office Business space cost 2,500/ per month- 107 Fex Avenue- Portland,TN 37148 Utilities- Electric and water based on current commercial market analysis in TN Labor Cost 301, workers at minimum wage Material cost Average $10.08 pe unit 30% reduction Cost of Advertisement 50,000 7.25 hour for a total of 2080 hours a year
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Any Investors?
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