1. Smoking adds
Planning 10

2. The Marlboro Man

9. Joe Camel
The success of the Joe Camel character was said to be directly responsible for the increase in cigarette sales from $6 million in 1988 to $476 million in 1991.

14. Can you see how Joe Camel might appeal to teenagers?

15. For the Ladies

19. Banned Adds?
Some of these adds are from awhile ago can you determine which are banned and why?

33. Think about what you just saw….
Is there truth in these adds?
Is it fair or is it just clever marketing?
Now, go to your Analyzing Smoking Adds worksheet and complete.