1. Introduction to market analysis
David Goldstein
Mekko Graphics
December 15, 2015

2. US Electric Vehicle Market
Toyota leads the largest, conventional hybrid segment. GM, Ford, Nissan and Tesla dominate the higher growth, ‘plug-in’ segments.

3. Package Delivery Market
FedEx is in a weak competitive position in Europe.

4. Medical Device Market Map
The medical device market is highly fragmented with no players dominating any segments and little overlap of competitors across segments.
Source: Evaluate Group

5. US Auto Industry Market Map
Cars and SUVs are largest segments and both are very fragmented with the top 5 models having under 30% share. The pick-up segment is much more consolidated.
Source: Good Car Bad Car

6. Plastic Surgery by Country
Procedures on the face and head account for ¾ of the plastic surgery in Japan and Korea, while breast procedures are more popular in the US.

7. US Electric Vehicle Market
While the conventional hybrid segment grew rapidly, the smaller plug-in and 100% electric segments experienced greater growth.

8. Apple Product Line Profitability
The iPhone is the biggest driver of Apple’s profitability.

9. US Beer Market Has Several High- Growth, High-Price Segments
Ciders, craft, and Mexican imports both command price premiums and have 10%+ growth rates, while the largest and lowest priced beer segments are languishing.

10. Questions and Next Steps
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Resources
Mekko Graphics Chart Gallery to view and download
Chart of the Week blog
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