1. What is it? Why use it? Is it effective? Different types
Propaganda
What is it?
Why use it?
Is it effective?
Different types

2. Propaganda is…
Information put out by an organization or government to spread and promote a policy, idea, doctrine, or cause
A specific type of message directly aimed at influencing the opinions or behavior of people
Something we see EVERY DAY!!!

3. Forms of Propaganda: Where do we see it?
Speeches
Commercials (radio, TV)
Print Ads (magazines, fliers, posters)
Internet ads
Mass (SPAM!)
Billboards/posters

4. Propaganda Techniques
1. Rhetorical Questions
A question that does not require an answer- used to emphasize a particular point
*Used to make someone think about something specific
Example: All State Commercials: “Are you in Good Hands?”

5. Propaganda Techniques
2. Bandwagon
The mentality that everyone is doing this, or everyone supports this cause/person, so you should too
It tries to show that once you do this, you will have a lot of fun or gain a lot of advantages from this
Example: “America’s largest network!”

6. Propaganda Techniques
3. Celebrity Testimonial
*Celebrity endorsement of a philosophy, movement, candidate or product
Causes more people to become supporters because they tend to trust the celebrity
Example:

7. Propaganda Techniques
4. Plain Folk
When a candidate or cause is identified with common people from everyday walks of life
helps people relate to the candidate
Example: “Sarah Palin’s Alaska” TV Show

8. Propaganda Techniques
5. Emotional Appeal
Argument or plea that appeals to people’s emotions in order to cause a strong emotional reaction
Example: Starving children commercials, animals in need, etc

9. Propaganda Techniques
6. Repetition
Repeating one word or a well-known phrase/logo so that people remember it easily
Example: What is being repeated in
this ad?

10. Propaganda Techniques
Simple Phrases or Songs
Using a catchy phrase (sometimes rhyming) or a song to make the message “stick” in a listener’s head
Example: LUNA!
“Do a Dollup!”

11. Propaganda Techniques
7. Fear
Presenting a dreaded circumstance and then present the kind of behavior needed to avoid that horrible event
Example:

12. Propaganda Techniques
8. Finger Pointing/Pinpointing the Enemy
Pointing out flaws in a competitor in order to make the “favored” person look better
Example: