1. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS ELEVEN

2. Analyzing Opportunities
Entrepreneurial
Enterprise #1
Organization Contexts
Opportunities
#2 & 3
The Entrepreneur
#4 & 5
The Concepts
Resources
Find (2)
Evaluate (3)
Types of Ventures (11)
Life cycles/stages (12)
Types of Entrepreneurs (4)
Type(s) of investments they make (5)
Types and strategies (9)
Prioritizing sources (10)
Types of Innovation
(6)
Competitive Entry Wedge (7)
Economic models
(8)

3. #2: Find Opportunities
Types
Methods
Sources
Detractors

4. #2: Find Opportunities Types of Opportunities
Perennial (almost always there)
Occasional

5. #2: Find Opportunities Methods of Finding Opportunities
Deliberate Search
Discovery/Creation
The Market “Pulls” at you
Technology “Pushes” the opportunity

6. #2: Find Opportunities Sources for Opportunities
Rule Changes
Demographic Changes
Underserved Markets
Social Trends
New Customers to Market to
Increase in Usage Rates
Shortages
New Knowledge

7. #2: Find Opportunities Detractors
No real need
No real opportunity (closed window)
Strong loyalties to prior player
High switching costs
Satisfied customers
Easy to enter after you
Intense competition
Hard to reach customers

8. #3: Evaluate Opportunities
Entrepreneurial
Enterprise #1
Organization Contexts
Opportunities
#2 & 3
The Entrepreneur
#4 & 5
The Concepts
Resources
Find (2)
Evaluate (3)
Types of Ventures (11)
Life cycles/stages (12)
Types of Entrepreneurs (4)
Type(s) of investments they make (5)
Types and strategies (9)
Prioritizing sources (10)
Types of Innovation
(6)
Competitive Entry Wedge (7)
Economic models
(8)
#3: Evaluate Opportunities

9. #3: Evaluate Opportunities Market Issues
Need
Customers
Added Value
Product Life
Market Size
Industry Structure
Stronger Opportunity
Identified
Reachable/Receptive
High
Long
Known & Large
Disorganized or emergent
Weaker Opportunity
Unclear
Not
Low
Short
Unknown & Small
Aggressive & stable

10. #3: Evaluate Opportunities

11. #3: Evaluate Opportunities
First screen: Paper 4, Due November 20
BEST: DATA DRIVEN

12. Really Big Value Sketch Pad
Due as part of assignment 5: Nov. 28
Really Big Value Critique Pad
Due as part of paper 5: Dec. 7
Pick up printed version from Jolene Cole, GCC 300
Both are .pdfs in Sakai Resources. Use printed posters to work up ideas; transfer finished material to electronic version for submission.
“Save as” the pdf —Make a new copy for you; put your name in the file name.
Each has 5 “direction” steps and numerous target questions.
Use the “Tools” section, top right
Insert text boxes and type right on them (instead of sticky note attachments)

15. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS ELEVEN