1. Better data to enable us to tell the real story of hospice care
* Better data to enable us to tell the real story of hospice care * Moving away from ONS statistics * Not a building but a philosophy of care (partnerships) * Extent and breadth of community services * Wider communities * The role of carers

2. Creation of the Hospice UK strategy (the foundation)
* Creation of the Hospice UK strategy (the foundation) * Work in partnership to extend Hospice care * Tackle inequalities (conditions and groups) * Strengthen communities * Ensure hospices are innovative and sustainable

3. Working with wider Stakeholders to demonstrate impact of
* Working with wider Stakeholders to demonstrate impact of hospice work and look for opportunities to extend * HOLISTIC * Building on the Best and A&E project * PopNat * Promote & evaluate partnership & collaboration models

4. Public perception. Dying matters. Broader partnerships
* Public perception * Dying matters * Broader partnerships * Focus on media awareness