2. Propaganda Techniques

3. What is propaganda?
A way of manipulating people using images and words to achieve a desired affect or outcome
During wartime, provides a focus for a country’s mistrust and hatred
dehumanizes the enemy so they may be killed without remorse

4. Techniques Bandwagon Testimonial Euphemisms Appeal to Authority
Plain Folks
Transfer
Logical Fallacies
Fear
Glittering Positive Generalities
Name-Calling

5. Explanations Testimonial
A celebrity or expert who endorse a product, candidate`, or idea.
Appeal to Authority
Important & powerful people supporting an idea
Transfer
Transfer the fame or reliability of something/someone to an issue
Bandwagon
Hop on or else you don’t fit in
Euphemisms
Exchanging a harsh phrase for a less offensive one; more tasteful to the general public
Plain Folks
Person/cause associated w/ reg. people

6. Explanations cont. Logical Fallacies
Drawing conclusions from a series of premises
Fear
Glittering Positive Generalities
Using words and images that generally carry a favorable meaning to a culture
Name Calling
Links person/idea to a negative image, tried to convince viewer to reject ideas outright