1. Content Marketing on a Shoestring
Internet Marketing Association

2. Definitions
Shoestring
Content marketing
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3. Foundation to get started...
Explicit buy-in from top
Have a great product
Workflows
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4. To get started … Identify the subject matter experts
Identify relevant channels
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5. Channels ...
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6. Channels... Web first, but sometimes easier to back into Web
Gather content for all channels
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7. Create Once Publish Everywhere
Works to a degree
Technology not always caught up
Still Doable
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8. Need a team ... Some things doable with one person
but some specialties needed
Many can participate
Hire experts
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9. Video... Shooting video of everything - huge help!
Seen great iPhone videos!
Hear great podcasts from newbies
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10. Keep all channels in mind - not all content works everywhere/
Workflows
Who does what?
How long does it take?
Keep all channels in mind - not all content works everywhere/
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TrappeDigital.com

11. Workflows
Content marketing is best when everyone participates … even if “just” by identifying stories.
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12. Tools
Hootsuite
Editorial calendar
Cameras
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13. ROI
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14. Wrap Share relevant stories. Gather as you come across them.
Schedule on all channels.
Constant.
Connect.
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