1. Sample Marketing Plan PURPOSE Market-Based Management 6th Edition
Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have.
This sample marketing plan is taken from Chapter 14 of Market-Based Management (6th edition) by Dr. Roger Best.
The purpose to illustrate the basic building blocks of a marketing plan and how it could be presented as a management document.
Copyright Roger J. Best, 2011

2. Sample Marketing Plan Market-Based Management 6th Edition
Copyright Roger J. Best, 2011

3. Sample Marketing Plan Market-Based Management 6th Edition
Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011

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Copyright Roger J. Best, 2011