1. Measurement Month is coming!
November, 2018
#AMECMM

2. AMEC Measurement Month 5-30 Nov 2018
Measurement Month will be run as a series of special weeks in world geographies.
Measurement Month is filled with free to attend events, webinars, executive discussions, podcasts, workshops and much more.
Focuses on filling the gap between understanding the value of PR measurement and doing something about it.
AMEC members will organize events in their own country as Measurement Month moves weekly across the world.
#AMECMM

3. Measurement Month travelling around the globe
Week 1 North America
Monday 5th - 9th November
Week 2 Latin America
Monday 12th - 16th November
Week 3 Europe
Monday 19th - 23rd November
Week 4 Asia Pacific & Middle East Monday 26th - 30th November
Activities are open to all regions so if one week isn’t enough, feel free to cross over into the following week too! Cross-country webinars, Twitter chats, podcasts and other multi-country activities will be a feature of Measurement Month.

4. Take part now – it’s easy!
To attend events, check out the AMEC Measurement Month website, which contains a list of activities and links to register your event.
To host a Measurement Month event follow these steps:
Populate the template and send it to
Make it clear that your event is part of AMEC’s Measurement Month and agree to the terms of the event
Promote the event through your usual channels
Take photographs at the event and send them to us
Use the hashtag #AMECMM before and during the event, and blog about it afterwards if possible
Evaluate the event afterwards and please share feedback with AMEC

5. Hints and tips of hosting an #AMECMM event
Remember your event can be as large or small as you wish
You can partner with another organisation to host a joint event
Think about involving clients to showcase their comms evaluation work and invite prospective clients
It doesn’t have to be a face to face session; webinars, tweetchats and podcasts are great ways to reach a wider audience and make the recording available to play back afterwards
These events can be used as training and as a means of employee engagement within your offices – domestic and international
You could invite vendors in, for example, social media specialists, online tool demonstrations or research/academic/trade organisations
Link AMEC and its logo in your publicity

6. Industry leaders behind us!
“It’s a global campaign that highlights the value of measurement, but which is also highly localised to appeal to every region.” Mazen Nahawi, CEO, CARMA
''Measurement month is crucial for really getting to the crux of the important work we all do, and I am especially thrilled that this year Cision's inaugural communications congress #CommsCon18 will be an integral part of the events and education agenda.'' Abe Smith, President, EMIA, Cision
“We are a big supporter of Measurement Month at Publistat and enjoy being part of a global effort to share measurement knowledge and experiences with our clients and other communication professionals.”  Robin ten Brink, Head of Operations, Publistat
“Planning and measurement is critical to public relations being taken seriously as a strategic management function and gaining the respect of the C-Suite, which is why the CIPR strongly supports AMEC’s Measurement Month.” Sarah Hall, CIPR President
More industry support on the way!

7. Ask the Team if you need advice
Barry Leggetter, CEO, AMEC
Nicola Gardiner,
Measurement Month Coordinator