1. Marketing Your CoC-Accredited Cancer Program

2. Survey Results
October the CoC surveyed programs to glean information on how programs marketed their accreditation Survey target: Marketing manager Cancer program administrator

3. Does your cancer program actively engage in marketing your CoC accreditation?

4. Types of Marketing Activities (People provided more than one response N= 223)

5. Do your marketing materials include the CoC logo or reference accreditation?

6. Some Commonly Cited Reasons for Non-use
Not sure why our marketing department does not use Just use when talking about accreditation The logo is not relevant to consumers, we try to say that quality is associated with the accreditation We don't do marketing, but do add the CoC logo as appropriate on studies/reports We just have not utilized it as we should Don't think of it, unsure, forget to use it

7. Is the CoC Hospital Locator a Valuable Marketing Tool?

8. CoC Hospital Locator
Housed on the CoC Website Accessible by the public when looking for a cancer care program and includes only CoC accredited programs
Accessible from the American Cancer Society Website

9. Sample Screen Shots

10. How often do you update your information on the CoC Hospital Locator?

11. Is what they see what you offer?
Keep your data current!

12. In today’s competitive environment
marketing is key
Promote your accreditation do not keep it a secret
This is a time to brag, toot your own horn
Spread the word to your internal staff and the community
Recognizes staff
Market your achievement – sets your apart from other programs in your service area

13. Created for You!

14. Outside of Your Hospital/Program
Work with your marketing/public relations department to promote your accomplishment within your community
Seal of approval
One of 1500 programs
Meet standards
Review patterns of care with data
Multidisciplinary care
Full range of services
Prevention and screening
Hallmark of Excellence
Elite status
Provide quality care
Continuously monitor care
Patient centered
Treatment options
Community specific focus
Care for the total needs of the cancer patient

15. New Web Based Marketing Resource
Resources |
Approved Statements
Logos
Press Releases
Accessible from Datalinks
New information to be added regularly

16. Print Ad Local paper Regional magazine Hospital newsletter Newsletters
Others

17. Annual Report

18. Press Release

19. Website
A picture is worth 1,000 words

20. Shared with permission –St. Peter’s University Hospital
Commercials
Shared with permission –St. Peter’s University Hospital

21. Additional Suggestions
signature line Hospital letterhead Business cards Screening and promotional materials Bus wraps Billboards Promotional items

22. Available from The Award Group
Promotional Items
CoC Lapel Pin
CoC Accredited Program Banner
Available from The Award Group

23. Internal Recognition Communication within the facility is key so all staff know that they work for a facility that has a CoC Accredited Cancer Center
Employee newsletter/bulletin board
Celebrate your accreditation with an open house
Display your certificate in a high-traffic area
Report to the CEO/Board of Trustees
Medical staff communications
CoC Accredited Program lapel pins or other items
Other ideas---

24. First Steps
Wear a CoC Accredited Program lapel pin Make sure your marketing director has access to Datalinks Add the CoC Accredited Program logo to your signature Add the CoC Accredited Program logo to your website!