1. Successes and Opportunities
Enrollment Report Fall 2018 and Strategic Enrollment Management
Lei Wang - AVP, Institutional Effectiveness
Sheri Rowland – VP, Student Affairs

2. Community College Enrollment
National Trends in
Community College Enrollment
Percent Change
From Previous Fall
Fall 2013
-3.1%
Fall 2014
-6.9%
Fall 2015
-2.4%
Fall 2016
-2.6%
Fall 2017
-1.7%
Source: American Association of Community Colleges

3. Florida College System
Florida College System and TCC
Percent Change From Previous Year
Florida College System
TCC
-4.1%
-4.5%
-3.1%
-3.6%
-2.4%
-2.9%
-1.5%
-2.6%
-1.8%
-1.6%
n/a

4. TCC Enrollment
Fall 2007 to Fall 2018

5. TCC Enrollment and Unemployment Rate
Fall 2007 to Fall 2018

6. Headcount Enrollment 12,277 Fall 2018
There were 12,277 students enrolled in Of these students, 47% were enrolled full-time, and 53% were enrolled part-time.

7. Gender 45% 54% 1% Male Female Not Reported
The student body is 45% male and 54% female. 1% of students did not report their gender.
45%
Male 1%
Not Reported
54%
Female

8. Race / Ethnicity

9. Age
82% of the 2018 student population is under the age of % of students are age 25 or older.

10. Residency 47% 1% Out-of-District Out-of-Country
50% of students come from within district. Another 47% come from out of district, but within Florida. 2% of students come from out of state. 1% of students come from out-of-country.
47%
Out-of-District 1%
Out-of-Country

11. Recipients of Pell Grants
43% are recipients of Pell Grants. 57% are not recipients of Pell Grants.

12. 43% are recipients of Pell Grants
43% are recipients of Pell Grants. 57% are not recipients of Pell Grants.

14. Strategic Enrollment Management Refresh
Former
Enhanced
Comprehensive
(Academic Programs, WD, Student Types)
Long-Term Sustainability
Forward-Thinking
Research/Data Informed
Focus on Short-term Outcomes
Reactive
Recruitment of Student Types

15. What is SEM? Institution-wide responsibility
Focuses on TCC Mission and strategic objectives
Centers on what is best for students
Ensures student success
Adapted from “A Practical Guide to Strategic Enrollment Management Planning” (2007)

16. Core Principles of SEM Establishing clear enrollment goals
Promoting student success
Determining, achieving, and maintaining optimum enrollment
Delivery of effective academic programs
Generating tuition
Adapted from “A Practical Guide to Strategic Enrollment Management Planning” (2007)

17. Core Principles of SEM
Creating a data-rich environment to inform decisions and evaluate strategies
Strengthening communications and marketing
Increasing collaboration among departments
Adapted from “Applying SEM at the Community College“ (2009)

18. Why Now? Shifts in college attendance
Increased competition for students
Limited resources for both colleges and students
Targeted, measured strategies for effectiveness
Shared campus vision and message
Responsiveness to change
Adapted from “Applying SEM at the Community College“ (2009)

19. Student Success and Completion
SEM
Student Success and Completion

20. Community College Transition Points for Strategy Development
Adult Basic Skills to GED
Transitional Studies to College Credit
GED to Credit
High School to College
Workforce to Credit
Workforce to Continuing Education

21. Key Questions for SEM
What student markets could be expanded with improved success?
Which academic programs have low cost, high demand, and capacity?
Which programs have students making successful transitions resulting in success and completion?

22. TCC SEM Committee Membership
Co-Chairs:
VP, Student Affairs and AVP, Institutional Effectiveness
Executive Members:
Provost, VP of Administrative Services, VP of Workforce Innovation, Chief of Staff
Academic Representatives:
Dean of Business, Industry & Technology, Dean of HealthCare Professions, Faculty, Center for Professional Enrichment, Library, Learning Commons
Representatives from Other Areas on Campus:
Director of Financial Aid, Director of Communications & Marketing, Student Affairs, Foundation

23. TCC SEM Work Plan
Fall 2018
Develop guiding principles and outcomes for
Review and analyze data (TCC enrollment data, Annual Fact Book, State Data, National Data)
Conduct environmental scanning (Regional demography, local high school, state and national policy trends, economic trends)

24. TCC SEM Work Plan Spring 2019 Continuous Process Improvement
1. Develop enrollment goals
2. Identify strategic enrollment investments
3. Identify measurable outcomes based on goals and strategies
4. Track enrollment, revenue, and budget outcomes
5. Create reinvestment strategies for following year
Continuous Process Improvement

25. Just Remember…
SEM is a comprehensive, campus-wide process aligning enrollment strategies to vision, mission, and strategic objectives.
The most positive outcomes of SEM: strategic enrollment growth in academic programs that ensure fiscal sustainability.
SEM is a marathon, not a sprint.