2. Communications Peer Community Session
Janet Firshein, Principal and Co-Director, Health & Social Policy, Burness
Linda Loranger, Principal and Director, Health & Social Policy, Burness

3. Talking About Inclusion: How to Reach Your Audience
United Philanthropy Forum
Monday July 16, 2018

4. Warm-Up Exercise

5. What is your definition of inclusion?

6. Visualizing Inclusion

7. Success Depends on More Than What We Say
WORDS
VALUES
MESSENGER
FRAME
VEHICLE

8. THEY ALL MATTER

9. How Do We Get There?

10. What The Science Tells Us
Six Imperatives for Making People Care
Source: Univ. of Florida Center for Public Interest Communications

11. Tap Into Shared Values

12. Visuals Are A Powerful Tool

13. Invoke Emotion with Intent

14. Make Calls to Action Actionable

15. Build Curiosity

16. Tell Stories

17. Picture This

18. Reframing Aging “Harvard researchers reverse aging in mice”
“Aging is a process of building momentum where older people share their wisdom and experience to improve their communities”

19. Reframing Immigration
“Come out of the shadows” – Bernie Sanders
We are a “nation of immigrants” “Dreamers are Americans in their hearts, in their minds, in every single way but one: on paper.” – President Obama

20. Reframing Affordable Housing
Housing is a matter of individual choice, related to cost
Housing is out of reach for many people “Opportunity for all” vs. “We need to build more affordable housing”

22. Case studies

23. Putting Practice to Work

24. Let’s Discuss

25. Thank You

26. Share Your Feedback
Please take a couple of minutes and share what you thought of today’s session. We want to hear from you!
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