1. PRESENTED TO PONG PEWAUKEE OPPORTUNITIES NETWORKING GROUP MONDAY JULY 1, 2013 BY NANCY HORWATH Importance of a Marketing Plan during Job Search

2. What is a Marketing Plan? Document that describes Who you are What you do Your professional objective Your competencies Where you are looking Target Markets (cities, companies) Target Industries Desired Size of Organization Desired Culture of Organization

3. How to use a Marketing Plan Bring to networking meetings Use it as a guide for the conversation This is who I am and what I do This is what Im looking for Any suggestions? Other people I should talk to Companies I should consider etc Leave a copy Send a thank you note

4. Asking for Networking Meetings Briefly explain your purpose My position was eliminated Outplacement firm recommends meetings to exchange information I dont expect you to know of any opportunities Ask for advice I will quickly review my marketing plan You may have some input: People, Companies, etc Signature with linked in, email and phone #

5. Importance of Marketing Plan Putting it together helps you Clarify what you are looking for Describe lots of positive things about yourself Having it available Reduces fear of networking with others Provides a way to present information Using it as a tool when talking to others Guides the conversation Demonstrates your professionalism You never know who you know Neighbors, acquaintances, church members, school mates 85% of jobs are not advertised, networking is key

6. Positive Things New companies to consider New contacts to meet with New hiring managers to connect with Leads Culture at this company includes… Allows you to talk about what you are good at! Highly recommend a marketing plan Learning