1. Social Psychology Talbot
Chapter Six
Conformity

2. Conformity
A change in ________________ or ____________ as a result of real or imagined ______________________.
Compliance
Obedience
Acceptance

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Classic studies
Sherif’s studies of norm formation
Asch’s studies of group pressure
Milgram’s obedience experiments
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What breeds obedience?
Emotional distance of the victim
Closeness and legitimacy of the authority
Institutional authority
The liberating effects of group influence
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7. Reflections on the classic studies
Behavior and attitudes
The power of the situation
The fundamental attribution error
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When do people conform?
Group size
Unanimity
Cohesion
Status
Public response
No prior commitment
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Why conform?
Normative influence
Informational influence
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Who conforms?
Gender
Personality
Culture
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13. Resisting social pressure
Reactance
Asserting uniqueness
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