1. AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR
UNIT 2: SELF AND OTHERS
AREA OF STUDY 1:
INTERPERSONAL & GROUP BEHAVIOUR

2. CONFORMITY = the tendency to adjust one’s thoughts, feelings or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in certain situations
CONFORMITY

3. ASCH’S EXPERIMENT ON CONFORMITY (1951)

4. ASCH’S EXPERIMENT ON CONFORMITY (1951)
ORIGINAL ASCH EXPERIMENT FOOTAGE
ASCH’S CONFORMITY STUDY SUMMARY
ASCH’S EXPERIMENT ON CONFORMITY (1951)

5. LEARNING ACTIVITY 9.15 (pg.396)
HOMEWORK

6. FACTORS AFFECTING CONFORMITY
GROUP SIZE
UNANIMITY
INFORMATIONAL INFLUENCE
NORMATIVE INFLUENCE
CULTURE
SOCIAL LOAFING
DEINDIVIDUATION
- anonymity in a group
- shift in attention
FACTORS AFFECTING CONFORMITY

7. FACTORS AFFECTING CONFORMITY
GROUP SIZE
Groups of 3-7 are optimal for promoting conformity
FACTORS AFFECTING CONFORMITY

8. FACTORS AFFECTING CONFORMITY
UNANIMITY
Complete agreement among the other group members as to what the answer is
If one person disagrees, conformity decreases
FACTORS AFFECTING CONFORMITY

9. FACTORS AFFECTING CONFORMITY
INFORMATIONAL INFLUENCE
Conformity results from a need for direction and information on the correct response
Leads people to accept other people’s views when they are uncertain
FACTORS AFFECTING CONFORMITY

10. FACTORS AFFECTING CONFORMITY
NORMATIVE INFLUENCE
Occurs when our response in a group situation is guided by one or more social norms
We conform because we want to be liked and accepted by the group
FACTORS AFFECTING CONFORMITY

11. FACTORS AFFECTING CONFORMITY
CULTURE
Cultural differences in conformity
Individualist cultures:
Being an individual and independent is valued
Collectivist cultures:
Achieving group goals is more important than individual goals
FACTORS AFFECTING CONFORMITY

12. FACTORS AFFECTING CONFORMITY
SOCIAL LOAFING
The tendency of an individual to make less effort when involved in a group activity then when working alone
Steven Karau & Kipling Williams (1993) – pg.400
FACTORS AFFECTING CONFORMITY

13. FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION
The loss of individuality, or the sense of anonymity that can occur in a group situation
FACTORS AFFECTING CONFORMITY

14. FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION
Interesting article on the power of deindividuation
FACTORS AFFECTING CONFORMITY

15. FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION
Anonymity in a group
When people feel anonymous and less accountable for their actions, they may choose to conform to a group which is behaving in ways they otherwise would not
FACTORS AFFECTING CONFORMITY

16. FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION
Shift in Attention
Attention is focused on the activities of the group and events in the environment
Fewer opportunities to focus on ‘internal’ thoughts
FACTORS AFFECTING CONFORMITY

17. LEARNING ACTIVITY 9.17 (pg.403)
HOMEWORK