1. By: Sadia, Bryon, Rayshawn, Dayjuon, and Kate
Speeches to Persuade
By: Sadia, Bryon, Rayshawn, Dayjuon, and Kate

2. Objectives Recognize the specific features of the persuasive speech.
Apply what you have learned about effective persuasive speaking to both your dealings
with others and your own life.
Analyze the type of audience to whom you are speaking.
Adapt your persuasive approach to match the makeup of your audience.
Understand and implement logical, emotional ,and personal appeals.

3. SKIT

4. What is Persuasive Speaking?
A persuasive speech asks your audience to “buy” something that you are “selling.”
Persuasive speaking demands that you effectively induce your audience to believe as you do and influence your audience to act as you’ve proposed.
Consider the following situations:
You wish to convince your parents that you should be able to attend a local concert.
You want to convince your teacher that more time is needed to complete a class project.
You wish to show your friends that drinking and driving is not an intelligent way to have a good time.
In each of these situations, you need to be a
persuasive speaker.

5. Analyzing Your Audience
Good persuasive speakers must be aware of the attitudes and beliefs of their audiences.
Your audience should never be perceived as the enemy, however, your audience deserves
to be well analyzed.
You can’t prepare the most effective, persuasive speech if you haven’t taken the time to get to know the people who will be listening to you.
Suppose you are speaking to each of these groups:
A parent group (about chaperoning a school dance)
A group of community business owners (about sponsoring a school moneymaking project)
Your neighborhood (on the need for them to teach an extra class each day)
Wouldn’t the mood or temperament of your audience be different in each situation? Wouldn’t the mood vary depending on what you were asking the group to “buy”? Most likely moods would range from very positive to very negative.
You owe it your audience to be cognizant of the speaking climate and to present your message accordingly.

6. The Supportive Audience
Every speaker would like to have a supportive audience. The supportive audience is friendly; its members like you and what you have to say.
This is the easiest audience to address, because the members are ready to support your and promote your ideas.
A political candidate asking his staff for continued efforts after a big win would be addressing a supportive audience
A school team asking the student body at a pep rally for continued support would probably be met with enthusiastic cheers
Your main objective with listeners in this type of audience is to reinforce what they already accept. Your key to persuasive success is to keep them enthused about you and your objectives.

7. The Uncommitted Audience
You have a good chance of persuading the uncommitted audience because it is neutral
This type of audience isn’t for you or against you: its members simply need information to make up their minds.
A scholarship committee or a representative from a college you wish to attend will most likely be unbiased. Unbiased means to be free from favor toward one side or another. These interviewers want the best applicants to be rewarded and accepted; they have no reason to favor one student over another.
With these audiences, you have the task of selling yourself, your talents, and your potential. Specific information, such as your past working experience, your current grade point average, your participation in extracurricular activities, and your community involvement could provide the substance needed to bring listeners over to your side.

8. The Indifferent Audience
This type of audience is difficult to adapt to because its members are apathetic toward you. While they aren’t opposed to you, they can appear openly bored. Part of the problem is that the indifferent audience is often a captive audience. A captive audience is an audience that is being forced to attend. Most often, the listeners don’t believe that what you are saying is relevant to their personal situations. It is your job to show them how your message applies to their lives.

9. The Opposed Audience
Be ready to handle a potential confrontation with the opposed audience. The members of this audience are hostile to you , to what you are promoting, or to both. Unlike the supportive audience, this type of audience feels no warmth for you and is in no way sympathetic to your feelings or your cause.
With the opposed audience, your objective should simply be to get a fair hearing. When you have determined the reason for the hostility, work with audience to put out that specific fire. It is often wise when addressing a hostile audience to show that you are willing to compromise, or make some concessions of your own.
You stand your best chance of getting a fair hearing from hostile listeners if you can do the following:
Convince them that you know how they feel and you believe that their position has worth
Avoid needless confrontation
Create a situation in which there are no winners and losers

10. Logical Appeal
As a persuasive speaker, you must definitely let others in on how your thoughts connect. With a logical appeal, you appeal to the intellect of your audience by offering a clearly defined speech that contains solid reasoning and valid evidence. The logical appeal is also known by the Greek word logos. One way to enhance your logical appeal is by presenting a well-organized speech. Clearly state your reasons and show proof. Providing proof is another means of appealing to logic. Proof is specific evidence; proof is what establishes the truth of something.

11. Emotional Appeal What do the following topics have in common?
The homeless
Cruelty to animals
Nuclear power
Abused children
Senior citizens
Sex education in schools
Gun control
Victims of crime
All these topics cause many people to react instinctively in an emotional manner and let their feelings show.
Emotional appeal is a major consideration in persuasive speaking. It often has a stronger impact on an audience than logic or reason.

12. Personal Appeal
Personal appeal is much like talent in people that know when someone has it, and when someone doesn’t have it. If you have personal appeal, or ethos, your listeners will tend to buy what you are selling, because they sense your credibility. If you have personal appeal, your listeners trust you. You come across as having their best interests at heart, and your goodwill proves that you care about them and about worthwhile issues. Two essential elements which form personal appeal are honesty and competency.

13. Honesty
If you are honest, you tell the truth and exhibit personal integrity, or a strong sense of right and wrong. Your audience believes what you have to say because your reputation. Reputation is how you are known by others. Honesty has appeal for two reasons. It shows others that you will practice what you preach. It also reveals that you are a person of sincerity, of genuineness, and that you mean what you say and speak from your heart. Intrapersonal communication involves the talks that you have with yourself. Often, you can persuade yourself to take a particular course of action based on your own honesty and your personal character.

14. Competency
Competency means “capability.” If you are a competent person, you can get the job done. People known to be competent often have impressive credentials, or qualifications. These might include an extensive education. A number of outstanding achievements, or a long list of successes in a particular field. Special expertise enables such a person to speak with confidence and composure. Speaking with composure-speaking in a calm, controlled manner-telegraphs to your audience that you feel in charge of the situation.

15. SKIT

16. Persuasive Speaking Video

17. Kahoot!