1. Distribution

2. Definition
The total process of moving, handling, and storing goods on the way from the producer to the user. It includes transportation and storage.
Middleman:
A distributor serves as a middleman between the manufacturer and retailer.

3. ‘Distribution chain' or the ‘Channel.'
Products are passed through chains, channels before it finally reaches the consumer or end-user.

4. Channels Selling direct: mail order, Internet telephone sales
Agent: sells direct on behalf of the producer
Distributor (wholesaler), who sells to retailers
Retailer : who sells to end customers

6. Transportation
Freight
AIR
RAIL
TRUCK

7. Problems: Insurance and Damage

9. 10,000 containers fall overboard every year, mostly due to storms
10,000 containers fall overboard every year, mostly due to storms. Each 8-foot-by-40-foot container can carry up to 58,000 pounds of cargo.
29,000 bathtub toys packed in 20 giant containers that fell off a ship in January 1992.