1. O2’s 3rd Party Developer Programme
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source O2
O2’s 3rd Party Developer Programme
Confidential
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Confidential

2. Overview of source O2
source O2 is the developer programme of O2 UK , it is Europe’s No1 Mobile developer programme with over 17,000 members
source O2’s core objective is to get developers’ products to market with O2, as efficiently and effectively as possible.
Together with programme partners, source O2 aims to bring to developers all the information and tools that they may require to develop applications.
Developers are able to submit, test and deploy their application within O2.
Through source O2 events developers are able to network and meet O2 staff and industry experts who may be able to help them deliver unique and compelling applications.
Through the sourceO2 website developers can access information about O2 technologies and networks, information on source O2 events and workshops, developer news, and most importantly how to work with O2 to reach O2 UK’s17.75 million customers.
Confidential
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3. mmO2 - Background
mmO2 plc is a leading provider of mobile communications services, branded as O2, in Europe, with nearly 21 million customers.
The company operates in three main countries – the UK, Germany and Ireland– and in the Isle of Man (Manx Telecom).
In addition mmO2 operates O2 Airwave ( an advanced, digital emergency communications service) and a leading Mobile Internet portal business.
mmO2 was the first company in the world to launch and rollout a commercial GPRS (or 2.5G) service and is already rolling out 3G services in Germany and Ireland
Combined group turnover for the year ending 31 March 2004 reached £5.646 billion, up 22% from the preceding year.
Data represented 20.9% of the total service revenues in the quarter ending 30 June 2004.
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4. Why data? - O2 revenue growth driven by data services
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Why data? - O2 revenue growth driven by data services
18%
17%
24%
37% 3% 6%
10%
78%
19%
13%
It’s long been held that as our industry grows and matures to saturation in terms of customer penetration, that driving ARPU is critical to long term success.
As Voice becomes more of a commodity item the real opportunity for generating organic growth in revenues is through driving data revenues.
The chart above shows group revenue growth over a 5 year period from 2002/03. Voice growth will be single digit over the last 2 years of this period, almost flattening out, whilst we will still see significant growth in data revenues.
Crucial to drive data to maximise shareholder return %
Year on year growth in data revenue %
Year on year growth in voice revenue
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5. Overview of source O2 Role
Facilitate introduction and provide feedback to O2
source O2
Create Order
2-way process
Developers
O2 Business
Partners,
VCs,
Gov, EU, Uni,
Standards
Organisations
Mobile Alliance
Provide Information and Tools
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6. Membership Hierarchy and Channels
Strategic
Partners
Channels
Business
applications
and solutions
Consumer
Applications
i-mode
Enablers
Premium Developers
Registered Developers
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7. Strategic Partners
These are vendors of technologies, solutions, applications or services that the management of O2 regards critical for the success of O2
Established companies that are leaders in their field with proven products
Likely to have had some history of working with O2
Membership criteria based on selection process for each type of partnership
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8. i-mode Channel – New
To help drive the development of “unofficial” i-mode content and applications; source O2 will be creating a dedicated i-mode section with the aim of informing existing and new potential members on O2’s i-mode initiative.
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9. Consumer and Business Distribution Channels
Consumer (currently Revolution)– a distribution channel developers of consumer applications
Business – for developers of business applications and solutions
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10. For developers that require additional resources from O2
Premium Members – New
For developers that require additional resources from O2
Members will be required to pay an annual subscription fee - based on the number of seats
Members will receive additional benefits not available to registered members
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11. Dedicated Content Sections
The source O2 website provides detailed information on O2 platforms, technologies, devices and markets.
To meet the demands of members new sections will be created to include:
3G - Network and Devices
Devices
Games and Entertainment applications
Business Applications
i-mode
Working O2 – including information on reseller opportunities
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12. Collaboration with Complimentary Developer Programmes
source O2 is committed to working with Developer Programmes of Device and OS vendors
This will help source O2 members:
Source technical information, development tools and support for particular handsets or OS
Gain additional exposure through partners’ marketing activity
Participate at partner events
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13. Acceptance Criteria , Testing and Certification
To help ensure that there is no wastage of resources before applications are submitted
Developers will be made aware what the the selection criteria is.
Each O2 product team will publish a product requirements checklist on the source O2 website, enabling developers to compare their application before submitting it
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14. Community Features/ Content – some currently in development
FAQ’s -= answers to Frequently Asked Questions
Tools and Resources - SDKs, Emulators, Phone Specifications, Style Guides, White Papers and other technical documents
Networking – A facility on the source O2 site to to facilitate networking between developers
Industry Events- As on the existing website this area needs to be expanded and relevant O2 staff need to be informed as appropriate
Application Repository - To allow developers to share their applications with members of the source O2 community
Market Opportunity – A section to help developers build their own business cases using the latest industry research reports on the mobile data market.
Wireless Technology News –News on the latest developments in Wireless Technology
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15. Events
Annual Developers Forum – featuring keynote speakers both from O2 as well as programme partners – including Microsoft .
Single topic workshops and seminars
– Some may be run in association with other source O2 programme Partner’s Developer Programmes
We are considering hosting these events regionally – we recognise that not all developers are able to attend events in London or Thames Valley
We will encourage and facilitate developers to meet on regularly on an informal basis
Confidential
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16. BIG BETS for next 12 months…
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BIG BETS for next 12 months…
Which application areas the product managers at O2 see growing
Lifestyle
Gambling
Games
Sport
Business Applications
Talk about responsibility on Adult and Gambling
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17. More Information on source O2
Please visit our website at
Or contact us at
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18. Thank you
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