1. Social Media Marketing
Darren Jenkinson
Tweet

3.
1/17/2019

4. Young people like to connect
67% of teenagers prefer face-to-face communication over texting, voice calls and social media, when connecting with friends and family.

5. What is this “Social Media” you talk of?
What is this “Social Media” you talk of?

6. “Social Media” - Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Wikipedia – accessed 21st July 2013

7. “Social Media” - Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Wikipedia – accessed 21st July 2013

8. Where are young people?

9. Anti-Social Networking

10. “Teenagers are leaving Facebook because their parents are on there”

12. That’s great, but we don’t know what to say!

13. I listened, what do you think I heard?

14. I listened, what do you think I heard?
Gossip/News
Celebrity Culture
Sex
Politics
Football
Shopping
Family
Hair

15. How can I use this to get my message across?

16. How can I use this to get my message across?

17. If you don't know where you're going, you'll never get there Lewis Carroll

18. Decide what success looks like? Outcomes

19. Decide what success looks like?
Profit
More library users
Increase Brand Awareness
Customer Loyalty
Returning Custom
Engagement in activity
Savings
More Efficient Customer Service
Increased Customer Feedback
Reduce “outbound” spend

22. 1/17/2019

23. Making content for mobile

24. Making content for mobile
“Information Snacking”

26. The Ultimate Aim is to Engage

27. Young people love to be creators

28. What needs to considered?

29. What needs to considered?

30. Some things to take away
Young people like to connect, is this the key?

31. Some things to take away
Empathise, not sure what they want, ask!

32. Some things to take away
Empathise, not sure what they want, ask!
Be relevant

33. Some things to take away
Empathise, not sure what they want, ask!
Be relevant
Earn their attention, don’t pay for it

34. Some things to take away
Empathise, not sure what they want, ask!
Be relevant
Earn their attention, don’t pay for it
Everyday can win over shiny

35. Some things to take away
Empathise, not sure what they want, ask!
Be relevant
Earn their attention, don’t pay for it
Everyday can win over shiny
Being seen isn’t enough, get their attention

36. Need more help?
DigiEnable