1. Chapter 2
Impact of Marketing

3. Good or Evil?
It is important to determine if marketing plays a positive or negative role.

4. Benefits of Marketing Better Products and Lower Costs
Employment Opportunities
¼ of all jobs in the US are marketing related
New Products
More Needs Being Met
Customers Make Better Decisions
Better Product Standards

5. Common Complaints Unneeded Purchases Higher Product Costs
50% of the cost of a product is marketing related expenses

6. Ethics and Marketing
Ethics: Moral principles or values based on honesty and Fairness.

7. Business Ethics

8. Ethics and Marketing Video!