1. Mail in
uncertain
times

2. Mails value in Uncertain times Extends To Business mail as well
Consumers continue to value mail, finding it useful and reassuring
Consumers think of mail as a believable and secure channel – and that makes them feel better of the company that sends them mail overall, both marketing and business mail
52% say mail is best described as believable versus only 13% saying the same about
Similarly 47% say important best describes mail while only 15% agree that for messaging
While, remains a key contact channel, mail remains a preferred method of being contacted for a significant proportion of consumers across a range of situations and uses.
More than half would choose mail as their preferred channel for sensitive or confidential account information
At least 1 in 5 choose mail over for every business mail situation and example,

3. ! Mails tangibility makes it easy to use
And makes customers feel special
To what extent do you agree or disagree with the following…
Even if I opened it, I often read and review some of my mail at a time when I can give it my full attention !
I’d feel less in control of my life if I didn’t have printed copies of important documents
Receiving something in the post from a company to mark a special occasion makes me feel valued
(e.g. birthday, customer anniversary)
* Royal Mail MarketReach Research conducted by Kantar TNS in May 2017: Base UK adults, nationally representative sample

4. Over 1 in 3 still prefer mail for Account updates and statements
Thinking about how companies or organisations contact you, what is your preferred method of contact for account updates or statements:
35%
59% 3% 2%
Post
Phone call
SMS alert
* Royal Mail MarketReach Research conducted by Kantar TNS in May 2017: Base UK adults, nationally representative sample

5. Over a third prefer the reassurance
Of mail for alerts or changes to T&Cs
Thinking about how companies or organisations contact you, what is your preferred method of contact for changes to your accounts terms and conditions:
36%
58% 5% 2%
Post
Phone call
SMS alert
* Royal Mail MarketReach Research conducted by Kantar TNS in May 2017: Base UK adults, nationally representative sample

6. Thank you