1. Kin Communications

2. Today’s Topics
…because we can’t cover everything
External
Online

3. The Beginning Where are you now?
Does your club have an online presence?
What does it look like?
How effective is it?

4. Website
Your foundation
Keep it up to date
Lots of options

5. District Website www.district1kin.ca
Every club has a page – included as part of district dues
Can be used to direct to stand-alone site, or as club website
Multiple uses – contact info, project promotions, club communications
Consolidated Google rating

6. Events Calendar Send in your events!
Must request addition to calendar, does not happen automatically

7. Social Media
Which one(s)?

10. Social Media Have a plan Know your target audience
Be prepared to be responsive

11. How to do it Be SMART Your club (and you) should know
What you’re doing
Why you’re doing it
How you know you’ve done it right

12. SMART Goals
Specific – what you’re going to do Measureable – how you’ll know you’ve succeeded Attainable – it’s possible to do this Relevant – it’s going to be useful/helpful Time-based – you have a deadline

13. You don’t have to reinvent the wheel
Ask for help!
District Communication Director Danni
Webmaster Russ
Clubs that have a successful strategy

14. Use the tool Incorporate online communications into Member recruitment
Community engagement
Project promotion
Member recognition

15. You made it! But don’t stop here…
Success
You made it! But don’t stop here…
Don’t become complacent
Technology changes
Your members change
Your target audience changes
Review goals & strategies on a regular basis to be most effective