1. Perception
Chapter 5

2. What is perception?
Perception – an experience caused by stimulation of the senses
What affects perception?
Sensitivity to stimulus in your environment
Physical condition
Motivation
Mood
Attitude

3. Perceptual Constancies
Our memories play an important role in helping us interpret new stimuli and allowing us to perceive certain aspects of our world as unchanging

4. Shape Constancy
Ability to perceive an object as having a constant shape regardless of how it appears to change

5. Brightness Constancy
Perceiving the brightness of an object at a constant level even though its surroundings may change

8. Color Constancy
Perceiving an objects color to be at a constant level even though its surrounding environment may change

9. Size Constancy

11. Perceptual Organization
Constructionist View – brain constructs perception out of a great many individual sensations
Gestalt – brain perceives a stimulus as a whole, rather than individual sensations
Developed 4 laws of perception

12. Law of Proximity

13. Law of Similarity

14. Law of Continuity

16. Law of Closure