1. West Virginia’s Rethink Your Drink Campaign

2. History of Rethink Your Drink in WV
Adopted by WVU Extension in 2013
Based on California’s Champions for Change RYD Campaign
Multiple groups within Extension promoting RYD
4H Clubs and Camps
RYD Camp
Family Nutrition Program
Billboards, radio and television ads, digital marketing
Incorporated into all direct education classes
One-time events
RYD School

3. Statewide RYD Activities- FNP
Rethink Your Drink- FY 2018
Map shows reported events, October June 2018
One-time events:
117 sites
11,760 individuals
RYD
22 sites
3636 students
Impact:
464 pre- and post-pledge cards (intent to change)
29.3% improved intent to drink more water

4. Expanding RYD Message Through Collaboration
Partnership Opportunities
Small state
Small public health community
Don’t Re-Invent the Wheel!
Messaging, logos, educational materials
Funding limitations

5. Collaborations: West Virginia Oral Health Coalition
WV Oral Health Coalition
Multiple state and national groups promoting RYD message
“Water whenever, milk with meals”
RethinkYourDrinkWV.com
Request RYD materials and support
‘Find a better beverage’
RYD poster and video contest

6. RethinkYourDrinkWV.com Poster and Video Contest

7. Poster and Video Contest Entries

8. Collaborations: Bureau for Public Health
School Wellness Rethink Your Drink at School
WVDHHR BPH (funder)
FNP, KEYS 4Healthy Kids, Families Leading Change
7 Schools and 1 Community college
RYD School, RYD Staff wellness, RYD materials

9. Water Bottle Refill Stations
Environmental change to promote drinking water
Some collaborations and grants have funded stations
Highmark grant (TA for 2 school grants in 2018)
Try This grant
KEYS 4 Healthy Kids funding via Benedum (5 Schools in 2018)
Bureau for Public Health collaboration (8 Schools)
Local funding may also be used
Full fountain replacement ~900
Retrofit existing fountain ~ 500

10. Water stations across the state

11. Contact Information
Kerry Gabbert
Family Nutrition Program
Program Coordinator, SNAP-Ed