1. Session #5 Strategic Management
Dr. Mark H. Mortensen
Sessions 001 and 270
Thursdays 6:00PM to 9:00PM
Fall 2008
(c) Copyright 2008 Mortensen Consulting Group LLC

2. You Will be Prepared for Today If You:
Have read Chapter 4
Have done Assignment #2 (Dunkin’ Donuts)
(c) Copyright 2008 Mortensen Consulting Group LLC
Fall 2008

3. (c) Copyright 2008 Mortensen Consulting Group LLC
Today
6:00 Begin
Quiz #1 Review
Lecture/Discussion on Chapter 4
Discussion on Assignment #2
7:30 BREAK
Lecture/Discussion on Chapter 5
Assignment #3 Instructions
8:50 End
(c) Copyright 2008 Mortensen Consulting Group LLC
Fall 2008

4. Errata & Topics from Last Week
“Lotus Effect”
First power loom in the US
Bio-technology
UML Nanotechnology Initiative
(c) Copyright 2008 Mortensen Consulting Group LLC
Fall 2008

5. Key Points from Last Week
Apple SWOT …
(c) Copyright 2008 Mortensen Consulting Group LLC
Fall 2008

6. (c) Copyright 2008 Mortensen Consulting Group LLC
Reminder for Next Week
Read Chapter 5
Assignment #3 (Starbucks IFAS, EFAS, SWOT)
You DO NOT have to read Toyota Motor Corp Case study – the syllabus will be updated to reflect this.
(c) Copyright 2008 Mortensen Consulting Group LLC
Fall 2008