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PR work at SURFnet 17 January 2019
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Department Communications & Marketing
Goal Customer intimacy Enlarge knowledge, use and appreciation services SURFnet Enlarge commitment employers SURFnet Strengthen image SURFnet Guarantee uniformity expressions SURFnet -> house style and core values 5 people, 4,2 fte Budget: 245,000 euro and 255,000 for GigaPort Kernwaarden: Core values are innovation, quality and usefulness (utility of services) SURFnet, Pioneering Network for Higher Education and Research
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Tasks Corporate Communication, 315 days
Project communication, 130 days Marketing communication, 155 days Internal communication, 55 days Recruitment communication, 15 days Corporate: annual report, publications, website, magazine, house style guidelines, press, meetings and events Project: Gigaport, SURFworks, SURFnet/Kennisnet collaboration programme Marketingcommunications: campaigns, Internal : intranet, internal meetings, events Recruitment: SURFnet, Pioneering Network for Higher Education and Research
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Target groups Internal Communication Integrated communication
Employees SURFnet Internal Communication Integrated communication Recruitment Government Funding agencies/Financers Suppliers Press Common public Corporate, recruitment, Project communication communications Marketing Integrated communication – the management of all organized communications with stakeholder and customers. Thus all communications activities work together as a unified force. Corporate communication – communication about the company SURFnet -> recruitment communication, project communication, PR, public affairs etc. Marketing communications – communication with the market on products and services of SURFnet End-users (teachers, staff and researchers) Students are secondary target group Institution contacts SURFnet, Pioneering Network for Higher Education and Research
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New: Marketing Coordinating role in Marketing activities
Outline a strategy for product/market combinations Control all marketing communications activities SURFnet, Pioneering Network for Higher Education and Research
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