1. Editorial Speeches
Speaking to Persuade

2. Editorial speeches Your primary purpose is to persuade!
Take a stand on an issue.
If you cannot take a clear stand, you do not have a good editorial.

3. Step 1: Choose a Topic Pick a topic reflecting recent news events.
What are hot issues?
What has recently happened?
What are the latest controversies in the public arena?

4. Step 2: Create your Thesis
Take a clear stand on the issue.
Do not play both sides here.
You must have a clear, direct thesis in order to have a solid editorial.

5. Step 3: Outline Your Supporting Ideas
Consider the opposition’s argument to frame your work
This is where you need to focus on logos

6. Write Your Speech Introduction Openings:
anecdote‑ short story that makes a point
question‑ usually rhetorical which tries to involve reader
starting statistic/ fact
description‑ to put the reader in a certain place/time

7. Write Your Speech Introduction
Position Statement/Thesis Statement/ Main Idea
one sentence statement on your position

8. Write Your Speech Body Use logos as much as you can
Convince your audience using pathos, ethos, appeal to authority, and sense of urgency
put in order of your weakest to strongest arguments/ reasons/ details
finish with strongest

9. Write Your Speech Conclusion suggest a course of action
remind reader of your opening hook in some way

10. Adding to Your Speech Make a Concession
considers what the other side's strongest argument is and acknowledges it
example: "Certainly open campus can be dangerous for some students. However..."
makes this point quickly, then moves on to your position & details