1. MARKET RESEARCH IN CSB OF LATVIA
Gundega Gajevska
CSB of Latvia

2. CONTENTS OF PRESENTATION
Research and monitoring
What is monitored?
Subscriptions to publications
Requests for tailor made data sets
Home page visitors and visits
Data base extractions
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

3. RESEARCH AND MONITORING
Statistics on:
subscriptions to publications
information centre (IC) visitors, regional IC visitors
requests for tailor made requests
home page visitors and visits
data base extractions
articles in regional newspapers (RIC)
Monitoring of:
frequently asked questions (by mail, in IC)
comments and proposals at IC
feedbacks in mailbox of database
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

4. RESEARCH AND MONITORING (cont.)
Customer satisfaction survey
by snail mail in xxxx and 2004
by mail
Image and familiarity survey
outsourcing in xxxx
Meetings with business sector representatives
Other institutions’ web page monitoring
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

5. RESEARCH AND MONITORING: SUBSCRIPTIONS OF PUBLICATIONS
- 15 thsd subscriptions in 2004, a decrease of 3.5 thsd compared to previous years - a decline in trend.
Comments and proposals at IC
private persons and business companies need quick access to the data, they purchase already released publications rather than make subscriptions at the beginning of the year.
students mostly need only a selection of indicators not the whole data set included in the publication therefore IC staff has to extensively use photocopier.
Publication printruns become smaller/less cost-effective
publication policy was revised and short-term statistics leaflets have been abolished instead a short-term statistics database (free off charge, no registration) has been launched.
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

6. RESEARCH AND MONITORING: REQUESTS FOR TAILOR MADE DATA SETS
Number of requests for tailor made data sets from Latvia is increasing:
Standard replies
Improve service for requests and clients that are profitable
Develop customer database
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

7. RESEARCH AND MONITORING: HOME PAGE VISITORS AND VISITS (thousands)
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

8. RESEARCH AND MONITORING: HOME PAGE VISITORS AND VISITS
An analysis of homepage user statistics shows a growing trend: in December 2004 the number of unique user visits doubled in comparison with the previous year.
Visitors have found useful information and visit the homepage more often than in the previous year.
Monitoring of frequently asked questions (by mail, in IC)
questions on data and information that can be found on home page
home page structure has become sophisticated and difficult to browse
Home page restructuring is urgently necessary (planned outsourcing)
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

9. RESEARCH AND MONITORING: DATA BASE EXTRACTIONS
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

10. RESEARCH AND MONITORING: DATA BASE EXTRACTIONS (cont.1)
From 1 October 2004 the databases are accessible on the Internet without subscription fees and this means that any data user who has the Internet may access these statistical data. The number of viewed or downloaded tables has therefore increased more than 3 times.
In mid-October 2004 improvements were made in software that registers users` manipulations and allows obtaining more detailed information about the users` activities and tables viewed in the databases.
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki

11. RESEARCH AND MONITORING: DATA BASE EXTRACTIONS (cont.2)
(15 October – 31 December, 2004)
Most popular themes in the databases :
Options used:
Table viewed using Internet explorer
79%
Downloaded in Excel format
14%
A graph drawn 3%
Downloaded in txt file format 2%
Downloaded in PC-Axis file format
Population
17%
Employment 8%
Finance 5%
Gross domestic product 4%
Foreign trade
Prices and consumption
Personal income
17/01/2019
marketing research - LATVIA / Marketing Conference in Helsinki