1. NEWSLETTERS
Ask students if they have ever written a newsletter as a class project and brainstorm

2. DISCUSSION
Do you get paper newsletters/ e- newsletters? If so, do you read them? Why/Why not?
Why do companies use newsletters?

3. Research
A: vs Direct Mail: Which works better? e.htm B: The importance of newsletters business html C: How to write newsletters in 90 minutes -Newsletter-in-90-Minutes/ D: Writing headlines that get clicks examples/

4. 2 minute CHALLENGE
List all the possible information that can be included in a newsletter. No internet use allowed for this challenge!

5. WhAt to include in a newsletter
Content for newsletters content-to-include-in-your-newsletter/ Examples of newsletters the-5-things-your-newsletter-must-include/ + an opt-out link!

6. TASK
Follow the recommendations in the “How to write a newsletter in 90 minutes” article
Create a newsletter for your company and:
communicate about your product
keep your reader interested
include three content pieces: two short ones ( words) and one longer one (300 words)
create a pleasant, eye-catching design